MEDIA CLUB AND NOVA SHOW OFF THEIR OCTOBER PERFORMANCES

Both czech major stations in the tv advertising market point to october's successes in their materials.

Nova TV Group and Media Club, the main players in the TV advertising market, boast about their October results. While Nova highlights the number of prime-time wins in the 15-54 audience group, rival Media Club presents the frequency of prime-time wins in the 15-69 audience group.

Citing official viewership data from Nielsen Admosphere, the Nova group reported that during October it reached 35.39% of viewers at the screens in prime time (in CS 15-54), becoming the leader in share of viewership 25 times. The flagship station Nova topped this audience group in primetime 26 nights, Nova reported.





Media Club, on the other hand, highlights that it won over rival commercial media groups with a full-day share of over 36% in CS 15-69 in October, a total of 29 times in 31 days. The Media Club result includes the share of the Prima group stations, Óčko, Barrandov and also Atmedia. FTV Prima, which owns Media Club, added that the Prima group had its best share in 15 years in October (27.28% in CS 15-69).

The interpretation depends on the target group chosen and also on the part of the day measured (all day, prime-time - and even this can be timed differently). While Media Club sells advertising to the 15-69 target group, Nova's primary target group is 15-54. Viewership varies by target group and an even different comparison would be offered by the broader 15+ group.

In the case of the commercial TV networks' share this October, ATO-Nielsen Admosphere data attributes Media Club's share, including Atmedia stations, to a full-day share of 36.76% in the 15-69 audience group and 31.72% without Atmedia. It was higher than Nova's share (29.39%) in this audience group in both cases.

In the case of the 15-54 viewer category, the share of the Nova group in October was 33.11% in full-day viewership and was higher than the share of the Media Club representation excluding Atmedia stations (29.54%). Media Club's share including Atmedia stations was 34.46% and was thus higher than that of the Nova group.



The viewership of individual TV groups this October showed that Czech Television had the highest share in the 15+ audience group (all day, 30.04%). The position of the three strongest groups in prime time in 15+ was very balanced with minimal gaps. In the year-on-year comparison in the 15+ category, the best performing group was Prima, which gained 1.16 percentage points (full day). In prime time, Czech Television stations improved the most (+2.43 pp).