The webinar The State of the Attention Economy with keynote speakers Karen Nelson-Field (Founder & CEO, Amplified Intelligence) and Florian Passlick (Associate Director & Senior Market Research Consultant, eye square).
Attention is becoming an increasingly important metric for advertisers to take into account. Karen explains how brands can apply attention to better measure their online advertising and better organize their digital ecosystem. Florian presents the results of the Track The Success survey, which measures viewing behavior in a natural home situation.
Discussion panel:
At the end, there will be a discussion panel with Michel van der Voort (Director Screenforce), Tim van Doorslaer (VIA Belgium), Michael Willems (Director of Strategy & Planning Dentsu) and Irene de Vos (Head of Strategy OMD) about the content of the presentations. The most important question: do advertisers now brief their media agencies to include attention for advertising as a KPI?
Category: ARCHIVECONTRACTOR: Screenforce.deVíce informací
