PLANNING MEDIA IN 2022

Thinkbox are heading to Manchester on Wednesday 21st September 9.30am-12.30pm, to take a deep dive into the TV planning landscape. We’ll be sharing the latest data on media consumption and marketing effectiveness; new research from Ipsos into the UK’s media interests and attitudes; plus, bringing you updates on the best ways to optimise your media mix.

Planning anything in 2022 is hard work. So much uncertainty, so much change, so much uncertain change.

Media is no different. The media landscape continues to evolve at breakneck speed.  Following the abnormal media consumption patterns that resulted from the pandemic, we’re now seeing trends revert to the pre-pandemic norm.

The world of video is bursting with new platforms jostling for eyeballs, and competition from ad-free video offerings increasingly constrains the supply of quality TV inventory, while new social offerings like TikTok gather momentum.

Then we have inflation making headlines across both the media industry and life in general as the cost-of-living crisis deepens.

Phew.

With all this as our backdrop, ‘Planning media in 2022’ will explore the latest data on media consumption and marketing effectiveness to find out what is actually happening. We’ll also share new research from Ipsos into the UK’s media interests and attitudes – and how they compare with the views of the wonderful people who work in the UK’s media industry. They used to be very different indeed. How has that changed?

Self-awareness burnished; we’ll also uncover the latest findings from the £2 billion econometric databank that feeds the Media Mix Navigator. Plus, there will be a roundup of the latest insight from BARB, IPA Touchpoints and Nielsen for the first half of 2022, and – AND – a panel debate from a bunch of intimidatingly clever experts.

Don’t miss it, Manchester.

Details:

• Date: Wednesday 21st September
• Time: 9.30am-12.30pm main event, with breakfast and registration from 9am
• Location: HOME Manchester, 2 Tony Wilson Place, Manchester, M15 4FN

Please only register if you would like to attend this event in person at the venue in Manchester.