How do brands get more effective advertising? In 2019, WARC posed that question at the start of our original Anatomy of Effectiveness white paper. The result was a set of five fundamental principles of effective advertising. Although those principles stand the test of time, a lot has happened in the world in the past three years. How should marketers respond?
In 2022, we returned to that question but nuanced it to consider how marketers can adapt for a world coming out of a global pandemic, experiencing the impacts of war and cost of living crisis.
Join WARC’s Imaad Ahmed, Head of WARC Advisory, EMEA on 11 October at 10:00 – 11:00 BST for a virtual session as part of EffWorks 2022, as we explore – through evidence, shifts and case studies – how you should:
- Invest for growth
- Balance your spend
- Plan for reach
- Be creative
Plan for recognition
Category: ARCHIVECONTRACTOR: WARCVíce informací
