Charged with effectively deploying the largest line item in most marketing budgets, the challenges facing today’s media industry leaders have never been greater. The seismic shifts of the last three years in technology, platforms, content distribution, and audience behavior have reset how consumers work, shop, engage, and communicate, forcing marketers to rethink and redeploy their consumer contact and conversion strategies.
The ANA and its members are at the forefront of addressing the industry’s most pressing media topics and issues, including CTV, retail media networks, cross-media measurement, diverse media investment, transparency, ad fraud, privacy, cookie deprecation, gaming, in-housing, attention metrics, media sustainability, the metaverse, and many more.
The 2023 ANA Media Conference, presented by A+E Networks, is the only industry conference dedicated to the advertiser-side media professional looking to learn, network, exchange ideas, and share best practices. Join the world’s leading brand and media marketers to learn how they’re bringing new solutions to new challenges and how you can leverage change to drive better outcomes.
Don’t miss the 2023 ANA Media Conference, because a year is a lifetime in today’s media world.
Category: ARCHIVECONTRACTOR: A+E NetworksVíce informací
