Dirk Ziems, Stefan Schönherr and Laura Graf will discuss with Malte Hildebrandt in the live stream on March 22, 2023 how attention is measured, how it can be meaningfully integrated into media planning and why visual attention is not everything.
More and more media offers are used on more and more devices, both at home and on the go. In modern marketing, competition for viewers’ attention has evolved. It is well known that attention is of great importance for the perception and effect of advertising, as not only our own studies but also numerous international studies in the market show.
In the first expert forum of this year, our competent speakers will explain how attention can be measured and meaningfully integrated into media planning. It also explains why visual attention is not the only decisive factor. After their keynote speeches, all three speakers will be available for a Q&A to provide deep and up-to-date insights.
Category: ARCHIVECONTRACTOR: Screenforce.deVíce informací
