TV Advertising is Undergoing a Major Shake-Up
With virtually every element of the TV strategy process having transformed substantially in recent years, from planning through measurement. As the industry grapples with questions about multiple currencies, media measurement standards and identity graphs, inconsistent data usage is preventing both buyers and sellers from getting a clear reading on how other elements, like creative and media, are impacting campaign results. But it’s not just about selecting the right data at the right time, it’s about choosing the type of data that can be used end-to-end – from planning to campaign delivery to measurement – a ‘one audience’ strategy.
What you’ll learn from these industry trailblazers:
How an “one audience” strategy can help break down silos, simplify workflows and triage any areas where strategy may be breaking down.
How the buy-side, sell-side and critical third-party data sources can better collaborate to drive business forward for brands.
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