THE BEST TIME TO START THE CHRISTMAS CAMPAIGN IS ON BLACK FRIDAY
7. 11. 20237. 11. 2023
Christmas campaigns start a few days earlier every year. However, according to a poll conducted by Broadcasting+Cable SmartBrief, the best time to start a Christmas advertising campaign is Black Friday.
Source: Broadcasting+Cable SmartBrief
More than half of the respondents voted for Black Friday as the best day to start the Christmas campaign. In second place was the first of November with 37% of voters.