This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period.
Key findings:
- Broadcast Video on Demand (BVOD) is expected to see a 20.2% increase in spending during Q4 compared to the same period last year.
- Out-of-home advertising and online display follow closely with 10.3% and 9.1% growth, respectively.
- The internet continues to be an important platform for advertisers, with four out of five pounds now spent on online advertising. Television advertising remains significant, with a predicted spend of £1.5bn on TV during the quarter.
Further research conducted by the Advertising Association for this year’s Christmas advertising season reveals nearly half (48%) of all adults credit Christmas ads with helping to spark gift ideas, while 70% of young adults (25-34) find Christmas ads to be the ultimate festive mood booster.
Source: warc.com
