Which ads are the brand-building heroes that captured the hearts of the UK public in 2023? Using System1’s Test Your Ad platform, we measured the emotional responses of consumers to predict the commercial impact of all the new TV creative that launched throughout the year.
Join System1 and ITV for a webinar on 25 January, during which we’ll highlight some of the top-performing adverts of 2023 and decode why they work so well so you can apply these learnings to your next campaigns. It’s the perfect opportunity for brand-side and agency execs to come together to celebrate and learn from each other’s work.
Jon Evans, Chief Customer Officer at System1 and host of the Uncensored CMO podcast, will host this virtual event. He’ll be joined by Kate Waters, Director of Client Strategy and Planning at ITV and Jamie Peate, Global Head of Effectiveness & Retail at McCann.
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