Super Bowl LVIII is gearing up to be a game like never before, and that’s because fandom is changing. Younger generations are engaging with football through memes, pop stars, and personas which creates new opportunities and challenges for America’s greatest game.
Join Kantar for our annual Super Bowl webinar where our experts uncover:
- How Gen-Z is transforming the future of football fandom
- What Super Bowl LVIII means for streaming and media in 2024
- Evolving media strategies around Super Bowl ads
- Creative trends to watch heading into the Big Game
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