Facts instead of bingo: the basics for effective media planning.
Fed up with the bullshit bingo around OTS, GRP, BRW, TAP, etc.? Don’t have a media budget to spare? Need to know how AI is changing media planning? Need the facts to make good media planning decisions? In short: Do you want to expand and update your media knowledge? Then take advantage of the two days! Our experts will prepare you for the basics of effective media planning. With clear assignments, they will show you how to navigate the complexities of media. You’ll find out what works and why, and what’s best to do without.
Simply explained, clearly structured and practically focused. In light of current developments and challenges, our experts will share their knowledge and experience with you.
What we promise: After the seminar, you will be able to talk to your agency on an equal footing and have the tools you need to advance your media goals.
On top of that: At the end of the seminar, you’ll go “behind the scenes” of the media. We’ll take you behind the scenes of the company. Our experts will explain 1:1 what can be achieved with the right media strategy and what pitfalls lie ahead.
Our plus point: We will provide you with all of our speakers’ presentations after the W&V Media Planning Seminar. You’ll get a comprehensive compendium that you can come back to again and again.
Seminar content:
- Introduction to strategic media planning
- The most important performance data and the right questions to ask
- Using artificial intelligence in media planning
- Changing media use behaviour
- Requirements for a new approach to target audiences
- Checking for new trends and requirements
- Use of analogue media such as print, radio or television
- Use of digital media
- Use of social media
- Programmatic advertising
- Media for different budgets
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