Czech Television stations were the strongest in February in the 15+ group in terms of viewership. Their cumulative share was 29.71%, down 1.6 percentage points from February last year.
Nova remained the strongest in the 15-54 and 18-69 viewer groups. It also has the highest share in prime time in all key audience categories. Here, it improved year-on-year shares in the 15+ and 18-69 groups.
Prima Group then showed the biggest year-on-year gains in prime time across all TV groups. It also increased share in the 15+ group across the day.
However, the top three TV groups, with the exception of Prima in 15+, did not improve their all-day viewing figures compared to last February. Atmedia grew the most year-on-year in daytime viewership.
Television Seznam also continued its slight growth. The share of the Barrandov group decreased year-on-year.
February for CT Sport and TV Prima
Of the individual TV stations, CT Sport (broadcasting both the biathlon and cyclo-cross World Championships) grew the most this February compared to February last year. Its share rose to 4.01% in February (15+, +0.7 pp y-o-y). The second highest growing channel was the main channel TV Prima (+0.59 ppts. to 12.25%).
The show of the month was Sense of Tumour
The most watched programme in February was the final episode of Sense for Tumour (CT1), which was watched by 1.38 million viewers (15+). This was followed by the Bake the Whole Country competition (CT1) - the episode broadcast on 17 February, which was also watched by 1.38 million viewers. The third most watched programme in February was the "birthday" programme Televizni noviny (TV Nova), broadcast on 4 February. It was watched by 1.3 million viewers (15+). All data are from the official ATO-Nielsen measurement.
Source: mediaguru.cz
Source: mediaguru.cz
