Simply Fresh summer campaign includes the bagel and sandwich brand's first ever spots created with WMC Grey.
A major summer campaign for Orkla Foods' bagel and sandwich brand Simply Fresh is running until August, coupled with a consumer competition to win a stylish Fiat 500 or vouchers for sportswear from Kilpi. For the first time in its history, the campaign is also supported by TV spots on Prima and Nova channels.
WMC Grey is the agency behind the campaign, which has a summer travel theme and has been running since June. The spots were produced by Bypass, with Jakub Veselý in charge of directing and cinematography. The campaign is complemented by radio spots on stations from the Radio United Progressive group, such as Evropa 2 or Impuls.
The communication also includes digital advertising on servers such as novinky.cz, iprima.cz and tvnova.cz. Bumpers will appear on YouTube, social networks such as Facebook and Instagram will be involved with content on simplyfresh.cz profiles. The brand will also be supported by influencers - Martina Pártlová, Katka Říhová and Petr Říbal, who will share their experiences and travel tips.
For the campaign, the Simply Fresh brand has prepared a limited edition baguette called Traveller in Italy. The main ingredient is chicken, while the Mediterranean flavour is highlighted by pesto dressing, sun-dried tomatoes, potato bread and radicchio - a leafy salad typical of Italian cuisine.
The competition runs from the beginning of July until 11 August. Each package of Simply Fresh baguettes bears a unique code, which must be photographed and inserted into the registration form on simplyfresh.cz.
Source: mediaguru.cz
