New research from DISQO suggests that marketers targeting today’s sports fans need to embrace cross-platform campaigns that connect with fans on a deeper level. The just-released Sports Advertising report outlines key changes in the market—including the rise of interactive ads, the growing significance of CTV, and how shifts in viewer behavior are shaping new opportunities in sports marketing. That means that measuring impact across platforms and devices has never been more critical.
Get insights from the report, including how brands can leverage multi-channel strategies to maximize engagement, with leaders from Fubo, Causal IQ, and DISQO. You’ll find out:
- How to create seamless viewer experiences across multiple devices
- Effective strategies for leveraging data to optimize ad placements
- New strategies in maintaining viewer engagement and measuring success
See all upcoming ADWEEK webinars.
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