Beyond the chart:
- Amazon has encouraged early holiday shopping behavior with the launch of Prime Big Deal Days, formerly known as the Prime Early Access sale. In October 2023, consumers spent $5.90 billion during the sales event.
- Cyber Five is still a draw for shoppers looking for seasonal deals, with 62% planning to shop on Black Friday, per Salsify.
- Cyber Five’s share of total ecommerce sales has dipped from the 20.0% peak it hit in 2019. This year, we forecast Cyber Five to make up 15.7% of holiday ecommerce sales, bringing in a total of $42.66 billion in the US.
- US holiday retail and ecommerce sales will total $1.372 trillion this year, according to our February 2024 forecast.
Use this chart to:
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- Develop seasonal merchandising and marketing strategies that span October through December.
- Initiate pre-holiday deals to attract early shoppers.
- Understand holiday shopping behaviors.
Source: emarketer.com
