For the second year in a row, Deutsche Telekom (T-Mobile) retained the top spot in the TOP 500 Most Valuable European Brands rankings compiled by Brand Finance. Its brand value increased by 13% year-on-year to EUR 68.4 billion. The German brand Mercedes-Benz is a close second (brand value of €55.5 billion). The third most valuable is Shell, followed by Allianz and Porsche.
Of all the European countries listed in this year's Top 500 Most Valuable European Brands, Germany has the strongest representation. It accounts for almost 27% of the total value of all brands in the ranking (€596.1 billion in total). The second highest representation is France (€471.8 billion) and the third United Kingdom (€373.1 billion).
Of the Czech brands, Skoda is the highest ranked in the ranking of Europe's most valuable brands at 270th place, 18 places better than in 2023.
British semiconductor brand Arm notched up the highest year-on-year increase in brand value of the entire ranking, to almost five times its 2023 value. Its growth is driven by the global boom in artificial intelligence and generative AI.
The most powerful Rolex brand
The Swiss brand Rolex was the strongest brand, according to the updated ranking. Here, Brand Finance measures an index of brand strength (brand performance, familiarity, reputation). The value of the Rolex brand increased by 25% year-on-year to EUR 12.9 billion. The second strongest is Italy's Ferrari (brand value up 38% to €9.9 billion). French Chanel jumped significantly, with its value up 30% to €24.3 billion. The French Dior and German Porsche also made the top ten list of Europe's most powerful brands, ranking eighth and ninth respectively.
Top 10 most powerful European brands in 2024; Source: Brand FinanceMethodology
- Measuring brand value is based on the brand's economic performance (profit) and takes into account consumer behaviour (willingness to buy).
- Brand strength measurement relies on three pillars: activities that support future brand strength, brand perception (based on market research and data) and brand performance (market share).
Further details can be found here.
Source: mediaguru.cz
