Chef Philip Sajler's brand, which offers meals for the home and office, has launched a marketing campaign. It wants to highlight a key feature of its products and is therefore working with the claim "cooked from scratch and without compromise".
The campaign was created by creative agency Jinej Gang and produced by Stink Films. The director of the five different spot stories is Luboš Rezler. "The total cost of the campaign, including media, is around CZK 10 million," says Petra Šebová, marketing director of Hopi Foods - Cibule Bistro & Hollandia.
Key visual of the Cibule Bistro campaign; Source: Cibule Bistro"We cook our food from scratch and likewise, we shot the spots starring our culinary team from scratch. The main characters of the spots are me, our creative chef Martin Staněk, his right-hand man Ondřej Kubů, and we have also enlisted the help of chef Stefan Stefano Stefanov. We used one of our Perfect Canteen Churchill as a backdrop," says Filip Sajler.
"The three stories that customers will see this year, not only on their TV screens, are designed to present the Cibule Bistro brand as a professional who cooks everything for you honestly and with quality while you enjoy yourself. We are targeting consumers who value their time while not wanting to compromise on what they or their family consume," adds Petra Šebová.
Video: Cibule Bistro
The sponsored spots run on Prima Group TV channels, and include product placement in selected shows. It also includes bigboards, CLV and transport and other advertising in outdoor and supermarket spaces, an online campaign and cooperation with influencers.
"The Cibule Bistro brand wants to offer people at home and in the office the same quality of food as in a restaurant. So its range includes fresh meals for every day and four types of honestly pulled yet affordable broth," added Filip Sajler.
Source: mediaguru.cz
