New parents are a royal discipline for marketers a. Compared to their peers who don't have kids yet, they shop mainly because they Moreover, the constant hustle and bustle of the neighbourhood shortens the time when the brand can interest them. t. But if you get their attention and they like you, it's a golden d l. They don't have the energy to look for alternatives y. So how and where do you get them interested
TV as a nanny
Parents watch TV more often than those without children. 61% of respondents aged 25-44 revealed that they watch TV every day In contrast, those without children watch only 47% of the time. Non-parents, on the other hand, lead in podcasts, with 17% of them listening to them every day. That the spoken word is not so entertaining for children.
Sunar instead of apple
It costs money to raise a child, so it's no wonder childless people are able to save more t. Maybe that's why they'll get an iPhone instead of an Androi Only 10% of parents get a phone with an apple on the back. Yeah. It's certainly true that a broken Android from kids hurts a little less.
No matter the brand of phone, both groups of respondents spend time on social networking sites. h. But parents don't so much leave the baby-friendly recipe groups on Facebook, while Instagram influencers and YouTubers pull more kid-free.
Family outing instead of Friday night disco
Half of parents completely agree that they prefer to spend time with their families u. For parents-to-be, just over a quarter subscribe to this statement a. However, they are more likely to be found in cafés and restaurants, where 20% of them go several times a week
One screaming intruder
Starting a family changes the stores people visit While parents love Ikea, where they stick their kids in the play corner when grandparents refuse to babysit, the childless prefer shopping at Al e. But we understand that if your offspring has been screaming in your house since 5am and you don't know why, you can't even see the next cleaned-up alien.
One thing we have in common. Czechs love discounts, which even 75% of childless people don't miss.
Source: boomerang.agency
