A total of five shortlists at the European Excellence Awards have been awarded to campaigns by agencies MSL and Leo Burnett.
The European Excellence Awards finalists from the Czech Republic are MSL and Leo Burnett, both from Publicis Groupe. In total, they have won five shortlists for their campaigns "Civilians Thank You", "A Better City for Animals" and "Unplaceable Ring".
In the Poland, Czech Republic and Slovakia category, domestic agencies are represented three times. MSL's "Civilians Thank" campaign made it to the shortlist, with the main goal of this initiative being to bring the Czech public closer to soldiers and their work.
MSL is also nominated with its project "Better City for Animals" for client Mars, which is also a finalist in the Brand Relationship category. It aims to create a pet-friendly environment together and inspire places to be pet-friendly.
And a campaign for non-profit organisations Prague Pride and We Are Fair called "The Unforgivable Ring", on which the PR agency worked with Leo Burnett, could also win an award in the regional category. It has more irons in the fire in the NGOs & Associations category.
The award ceremony will take place on 6 December.
Source: mediaguru.cz
