Two Czech campaigns from agencies McCann and Mustard have reached the final of the European Effie competition.
The European Association of Communication Agencies (EACA) has published the horlist of the Effie Europe competition, with a total of 82 entries. Two of them are also from the Czech Republic.
In the category Best of Europe: Positive Change - Non-profit, the campaign "Slow down - it's still early", created for the Czech Association of Insurance Companies by McCann Prague and Hero & Outlaw, made it to the final. Its aim was to draw young people into the topic of safe road behaviour, and for this reason it was based on an interactive programme and teaching materials for secondary schools, including communication on social media and cooperation with influencers.
Another handcuff in the fire are the agencies Mustard, IPG Mediabrands and Iniciativa Junior. Their "Parents of Girls" campaign, which they created for Lego, scored in the Multi-Market: Retail category.
The winners will be announced 11 December at a gala event in Brussels.
Source: mediaguru.cz
