The winners of the HbbTV Awards 2024:
Best Use of HbbTV for Advertising-Based Solutions
Mediaset España: Contextual Advertising for Linear Live TV (Spain)
Jury quote: “A groundbreaking approach to contextual advertising that leverages AI to deliver highly targeted and engaging ads, significantly improving viewer experience and advertiser return on investment.”
Best Tool or Product for HbbTV Service Development or Delivery
ATVI: ATVI Certification for HbbTV-TA receivers (entire Europe and any other HbbTV markets)
Jury quote: “A valuable initiative that addresses a critical industry need by providing a standardised approach to HbbTV compliance, facilitating faster market adoption and ensuring a consistent user experience.”
Best Technology Innovation in an HbbTV Application
Everyone TV: Freely (UK)
Jury quote: “A game changer for UK broadcasters and viewers with HbbTV at the core.”
Best Use of HbbTV for Content Discovery
Everyone TV and YouView: Freely (UK)
Jury quote: “A welcome cooperative approach to fight the recent fragmentation of services and lack of searchability between them.”
Best Marketing or Promotion of an HbbTV-Based Service
Everyone TV: Freely (UK)
Jury quote: “A great campaign for building awareness around Freely's launch with impressive reach metrics. A key point is the joint marketing efforts with TV retailers and manufacturers.”
Judges’ Award: HbbTV Newcomer of the Year
Everyone TV: Freely (UK)
Jury quote: “With Freely, Everyone TV have both demonstrated the power and effectiveness of the HbbTV OpApp, and how collaboration between broadcasters can bring compelling 'all streaming' services to consumers.”
The winners were selected by an independent jury of international industry experts. A total of 33 submissions from 10 countries were received during the call for entries.
The prizes were awarded to the winners at a glamorous ceremony on 14 November 2024 as part of the 12th HbbTV Symposium and Awards in London, jointly hosted by the HbbTV Association and UK-based platform operator Everyone TV (backed by the BBC, ITV, Channel 4 and Channel 5).
About the HbbTV Association
Hybrid broadcast broadband TV (or "HbbTV") is a global initiative developing a specification enabling the delivery of advanced and interactive TV and entertainment services to consumers through a combined use of both broadcast and broadband networks. The HbbTV specification is developed by industry leaders to improve the video experience of consumers on connected TV sets, set-top boxes and multiscreen devices. The HbbTV specification uses elements of existing specifications from other standards including OIPF, CEA, DVB, MPEG-DASH and W3C. With the incorporation of activities from the Open IPTV Forum (OIPF) in 2014 and Smart TV Alliance in 2016, HbbTV is able to address service providers and technology suppliers for IPTV services as well as the combined scope of broadcast and over-the-top (OTT) services.
HbbTV is organised as a non-profit association registered in Switzerland and has around 80 members which include all global TV manufacturers, the large European broadcasters and TV platforms as well as a vast array of global technology and chipset vendors. More information: www.hbbtv.org
About Everyone TV
Everyone TV (formerly Digital UK) is a joint venture owned and supported by the UK's leading public service broadcasters - BBC, ITV, Channel 4 and Channel 5.
Leading the evolution of free TV into the streaming age, Everyone TV believes that great quality TV should be accessible to all, regardless of location or income. Through delivering compelling free TV services for audiences and advocating for the future of free TV, Everyone TV ensures the best content made for British audiences remains free, easily accessible and discoverable.
Everyone TV runs the UK’s free-to-view TV platforms – Freeview and Freesat – reaching over 17 million UK households. It has also recently launched the new Freely service which will allow viewers to stream the best live and on demand TV for free, all in one place, available in the UK through the next generation of smart TVs. More information: www.everyonetv.co.uk
Source: HbbTV Association
