The "Beer from the Air" campaign, created by Triad Prague for Radegast, won bronze at the ADCE competition.
Art Directors Club of Europe (ADCE) has announced the winners of the 33rd ADCE Awards - Best of European Design and Advertising. Of the four Czech finalists, only agency Triad Prague turned its nomination into a bronze in the category Integrated & & Innovation - Best use of Technology for the campaign "Beer from the Air", which it created for Radegast.
As part of the campaign, Radegast created a new beer, Futur, brewed using only water derived from humidity in the air. The water was collected and treated using a unique device developed by scientists from the Czech Technical University of Technology. developed by scientists from the Czech Technical University of Technology. The intention of the project is to draw attention to the loss of water in nature as well as to ways of solving this problem.
The other finalists - the "Pilsner Gown" campaign prepared by the Imminent agency for Pilsner Urquell, and the "Fofrtaška" of Kaufland by DDBPrague - unfortunately did not win prizes.
The winners were decided by an international jury of 58 members from 21 European countries. The main jury included Judita Ruzicka (in the Film & Audio category) and Filip Kukla (in the Integrated & Innovation category). In total, 39 gold, 62 silver and 94 bronze awards were given out from a total of 924 entries. More information about the competition can be found here.
Source: mediaguru.cz
