The distinction between linear and digital TV is becoming increasingly nonsensical from a broadcaster perspective, argues Nick Manning, Founder of Encyclomedia International. Although different TV platforms have different functions, Manning suggests “the trick is to treat it as a single entity.”
In this interview, Manning explores ways for European broadcasters to attract more ad spend, and the shift towards “shoppable” media. Filmed at VideoWeek Roadmap 2024 in London.
Source: videoweek.com
