World Television Day celebrates not only television itself but also the philosophy it represents. The United Nations General Assembly declared 21 November as World Television Day in 1996, following the first World Television Forum held under the auspices of the UN. This forum discussed the growing importance of television. The goal was to acknowledge its increasing impact on society and culture, its influence on decision-making, and its ability to inform and shape public opinion.
“World Television Day provides us with an annual opportunity to recognise the uniqueness and significance of this medium not only for viewers but also for society as a whole. At any given moment, it can reach millions, delivering information, entertainment, or inspiration. Despite a rapidly changing world, television continues to be at the forefront of attention, thanks to its capacity for immediate impact and engagement,“
says Klára Brachtlová, President of the Association of Commercial Television
The Association of Commercial Television will celebrate this year’s World Television Day with a joint TV spot from the television groups Nova, Prima, and Óčko, featuring highlights of what commercial stations offer. The spot emphasises the significant role of television, which connects people and brings them entertainment and current news in today’s hectic world. It will be broadcast on all member company channels and available on websites and social media.
You can watch this year’s spot here, and all spots from previous years are posted at aktv.cz/svetovy-den-tv.
The celebrations will also include open days at the individual TV stations. As part of the evening programme, an event dedicated to business partners will take place. The entertaining show Hell’s TV, set against the backdrop of the culinary show Hell’s Kitchen, will be concluded with a DJ session provided by Óčko music television.
The aim of the varied programme jointly prepared by AKTV and commercial broadcasters for World Television Day is to raise awareness of the crucial importance of television as a medium and its enduring social and cultural impact.
About the Association of Commercial Television
(www.AKTV.cz)
The Association of Commercial Television represents the most important commercial broadcasters in the Czech Republic. Its aim is to defend, support, and promote their common interests.
AKTV actively participates in the preparation of national and European legislation related to commercial television broadcasting, personal data protection, journalistic work, or commercial communications. It is a partner for public authorities, EU institutions, and other stakeholders. One of AKTV’s main activities is to protect its members’ copyrights and fight against internet piracy.
In addition, AKTV is active in promoting television as an advertising medium. To communicate with advertisers and media agencies, it runs the information website ScreenVoice.cz and regularly organises industry conferences.
