What will this year be like from a marketing perspective? In the first issue of the twenty-fifth edition of MAM, marketers from brands such as Komerční banka and Notino, as well as representatives of the media sector, reveal their predictions, expectations, plans and tasks.
Almost none of the interviewees doubt that this year will be more difficult than last year. The global and European economic signals are not very encouraging. Even so, there are possible positives. "The year 2025 will be challenging but inspiring at the same time. It will bring opportunities for growth and innovation," says Hana Kovářová, Director of Brand Strategy and Communications at Komerční banka.
Michal Vodák, head of marketing at the online perfumery Notino, is also trying to support marketers at the dawn of a difficult year. "I would like to give them the courage to start the new year with vigour and energy, because from my point of view everything is mainly a question of perspective, from which we look at things," he urges.
Unfortunately, from the perspective of Štěpán Kamené, director of the OMD media agency, few people in the advertising industry will think about the fact that creativity, originality and wit can often do more good than unification and automation. "Unfortunately, we are now in a wave of clustering and aggregation, economies of scale, unification across markets, just streamlining," he explains what is killing creativity.
Read about what marketing executives at brands like Skoda Auto, Tchibo and Penny expect from 2025, what impact artificial intelligence will have on the industry this year, and what global threats the Czech scene will have to face here.
Source: mam.cz
