Creative agency Leo Burnett will become Leo following its merger with Publicis Worldwide.
Creative agencies Leo Burnett and Publicis Worldwide from the Publicis Groupe are merging under the Leo brand. Along with this, the existing Leo Burnett logo is also changing. The merger creates a creative entity of 15,000 people globally. Leo joins Publicis Groupe's creative portfolio alongside Saatchi & Saatchi, LePub, BBH and other agencies.
Leo's team is led by Marco Venturelli and Agathe Bousquet as co-presidents, and Gareth Goodall as chief strategy officer. Together they are responsible for Leo's global creative community.
"Leo reinforces our strategy of creative brands connected to the ecosystem of data, media and technology," said Carla Serrano, Global CSO Publicis Groupe.
Source: mediaguru.cz
