The RH 300 Cross project has met with interest from clients and attracted new clients to radio advertising and HbbTV, according to media agency Radiohouse.
Media agency Radiohouse completed the RH 300 Cross project at the end of last year, which aimed to support small and medium-sized businesses through a combination of radio advertising and a TV campaign in partnership with TV Nova.
Within two months, the project had attracted interest from upwards of 100 clients, most of whom had not used radio advertising or HbbTV to promote their business until then. "We conducted 30 seminars and more than 700 individual meetings. The meetings not only resulted in the final individual setup of the RH 300 Cross marketing support, but also a lot of suggestions and ideas and opportunities for cooperation, for the support of small and medium-sized businesses that are worth developing further. In addition, the meetings showed us the incredible inventiveness, creativity and diversity of business life across the country," evaluates Stepan Ryska, Managing Director of Radiohouse.
Despite the limited capacity, the RH 300 Cross project, according to the representative office, shows that the synergistic linking of radio advertising with TV Nova's digital and TV campaign makes sense for entrepreneurs.
Radiohouse has long supported small and medium-sized businesses in the regions, with support also running during the covid and the economic crisis. But RH 300 Cross is the first Radiohouse project to combine radio advertising products with TV.
Radiohouse, which has regional radio as a strategic part of its portfolio, plans to continue similar activities and support for regional business in the future.
Source: mediaguru.cz
