The Lego brand was the largest advertiser in the games and toys segment last year, investing over 485 million crowns in advertising, according to list prices. It was followed closely by Bamboo and Spin Master. This is according to the advertising monitoring Ad Intel by the research agency Nielsen.
Compared to the monitoring five years ago, Lego has significantly increased its investments, five years ago it put "only" 185 million crowns into advertising. Spin Master and Baby born were also in the top five a few years ago.
Ad Intel advertising monitoring by Nielsen Admosphere obtains data by independent collection (TV, Print, Radio), declarations of the involved entities (OOH sector) and a combination of both approaches (Internet).
Source: mediaguru.cz
