Nova TV is planning to limit the possibilities for rewinding ads in the reverse view soon.
Television Nova is preparing for the time when it will proceed to prevent skipping of ads in rewind. It is supposed to happen "soon". This was stated to MediaGuru.com by TV Nova CEO Daniel Grunt. He explained that with the growth of internet viewing and the strong role of TV advertising, which is key to the group's revenue and funding, it will have to face the issue.
Limits on rewind advertising were introduced by TV Prima three years ago. It too justified that the main reason was the decline of advertising GRPs, which are a key monetisation tool for commercial broadcasters. It calculated that it was losing about 30,000 GRPs a year, i.e. about 200 million. CZK.
Source: mediaguru.cz
