Czech Television stations also achieved the highest TV market share in the universal audience group over 15 years old in March. Their cumulative share in all-day broadcasting was 29.22%, 0.3 percentage points higher than in March last year. This is according to official measurement data from ATO-Nielsen.
The situation is further balanced in this audience group within the all-day broadcast. This is followed by the Nova and Prima groups (27.55% and 27.36% respectively).
In the primary time 15+ as well as in all other monitored audience groups 15-54 and 18-69, the Nova group confirmed the highest shares in both daytime and evening broadcasts. Its year-on-year growth in March is also the highest in the TV market.
Growth also continues for Television Seznam, which in March managed to overtake the Barrandov group stations even in the wider 15+ target group (the first time this has happened so far only in December 2024, a strong period for Television Seznam). In the 18-69 group, which is key for Seznam, Television Seznam already had a higher share in some months of this year and the previous year. At the same time, Television Seznam's increased share is also helped by the representation of Atmedia.
TV Group Share (%), March 2025, full day
Source: ATO-Nielsen, TV Live+TS0-3 as of April 4, 2025. *Note: Atmedia including Television SeznamShare of TV groups (%), March 2025, prime-time
Source: ATO-Nielsen, TV Live+TS0-3 as of 4 April 2025. *Note: Atmedia including Television Seznam. Prime-time = 19:00-23:00TV Nova is the channel of the month
Of the individual stations, TV Nova was the main channel with the highest year-on-year share increase this March (+0.8pp, valid for CS 15+). Also doing well were the news channel CT24 (+0.7 ppts. to 4.63%), Prima Krimi (+0.5 ppts. to 4.71%) and CNN Prima News (+0.4 ppts. to 2.44%).
The most watched programmes in March were Television News (Nova), Specialisté (Nova) and Případy 1. oddělení (CT1).
Source: mediaguru.cz