This spring, the Association of Commercial Television, which brings together the Nova, Prima, and Óčko television groups, celebrated its eighth year of operation. The association's anniversary is traditionally also associated with a change in the presidency, with the current president, Klára Brachtlová, Interim Deputy CEO & Chief External Affairs of the CME media group, being replaced after two years by Marek Singer, CEO of the Prima group.
"My two years as president of AKTV have been marked by a number of important issues. I consider the transformation of the Film Fund into the Audiovisual Fund and the amendment to the law on public service media financing to be key achievements. We have also celebrated significant successes in the fight against internet piracy, which remains one of our main priorities,"
said Klára Brachtlová.
Last year, AKTV concluded agreements with other internet storage providers – eDisk, Sledujte.to, Webshare.cz, Přehraj.to, and Datoid.cz, which thus joined Hellshare, Hellspy, and Fastshare, with which agreements had already been concluded. To raise awareness of the illegality of sharing copyrighted content, AKTV operates a specialised section dedicated to copyright on its website. Here, interested parties can find information on legal and illegal consumption of content, a glossary of terms and the latest news in the field of copyright.
"AKTV has big plans for the coming period and will soon announce one of our major projects for this year. In terms of upcoming legislation, our priority will be the adaptation of the European Act on Freedom of the Media, but also the Digital Economy Act, where we would like to see an amendment strengthening the position of copyright holders in cases of illegal sharing of their protected content,"
adds Marek Singer, president of AKTV.
Last year, AKTV also developed activities aimed at promoting television as an effective advertising medium. It regularly publishes news, research studies, and trends from the world of television advertising, both in the Czech Republic and abroad, on its website ScreenVoice.cz. Readers can find information about advertising effectiveness and creative campaigns, or read a number of original articles on various interesting topics. A series of articles about advertising battles between major brands has been created especially for this year's anniversary. Thanks to exclusive cooperation with the media agency GroupM and its research project mPanel, a series of articles is being created for ScreenVoice.cz that reveal the hidden connections associated with television viewing.
To mark World Television Day on November 21, AKTV prepared a full-day program for its business partners, culminating in an entertaining culinary show called Pekelná telka (Hell TV), hosted by chef Radek Kašpárek and ably assisted by presenter Ondřej Sokol.
About the Association of Commercial Television Stations (www.AKTV.cz)
The Association of Commercial Television represents the most important commercial broadcasters in the Czech Republic. Its aim is to defend, support, and promote their common interests.
AKTV is actively involved in the preparation of national and European legislation relating to commercial television broadcasting, personal data protection, journalism, and commercial communications. It is a partner for state authorities, EU institutions, and other stakeholders. One of AKTV's main activities is protecting the copyright of its members and combating internet piracy.
In addition, AKTV is also active in promoting television as an advertising medium. It operates the information website ScreenVoice.cz for communication with advertisers and media agencies.
About ScreenVoice (www.ScreenVoice.cz)
On ScreenVoice.cz, readers will find inspiration, trends, research, and news about what's happening in the world of television in the Czech Republic and abroad. Each month is dedicated to a single topic, for which original content is prepared. Readers can enjoy magazine-style articles on topics such as the first ever television advertisement, Christmas and Valentine's Day advertising specials, and reflections on advertising during COVID and the war in Ukraine. The theme of the month is complemented by a calendar of industry events, a glossary of terms from the world of total video, and the popular Myths and Facts about TV section, which provides a range of data refuting the most common myths about television. A separate category is the AKTV event archive, where interested parties can find all recordings of speeches and presentations from the last seven years.