ScreenVoice.cz –- The Power of Total Video

Obrázek1

TV VIEWING AND ITS ROLE COMPARED TO OTHER TOUCHPOINTS
Take a look at what is behind the claims of people who indicate in surveys that they watch TV. And than have a look on what is the role of classic TV as a touchpoint?Continue reading

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FILM ANNIVERSARY: AUDIENCES WANT TO LIVE AS FRIENDS OR THE ADVERTISING POWER OF THE SITCOM
When Friends first appeared on television in September 1994, no one imagined that the sitcom would become a worldwide phenomenon, not only attracting millions of viewers around the world, but also becoming the darling of agencies and brands. It offers a powerful platform for marketers for several reasons. Read why.Continue reading

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THE MARVEL PHENOMENON: COMICS AND TV ADVERTISING IS A GREAT DUO
The popularity of comic book characters makes it possible to create attractive and visually powerful ads, and brands and creative agencies are well aware of this. Which ones are successfully riding the Marvel wave with a comic book theme?Continue reading

Obrázek2

TV VIEWERS. WHO ARE THEY AND HOW DO THEY SPEND THEIR TIME WITH AND WITHOUT TV?
Watching TV means something different to everyone, and mostly, it doesn’t mean just one thing.Continue reading

Obrázek1

ART IN ADVERTISING: CZECH BRANDS ARE INSPIRED BY FOREIGN ARTISTS AND CZECH GREATS
The next part of the series Art in Advertising focused on (not only) Czech national greats who appeared in TV campaigns. National pride also works in advertising.Continue reading

Obrázek5

SOLVENT CZECHS LIKE TO HOLIDAY WITH A TRAVEL AGENCY. SEE WHAT YOU CAN DO TO APPEAL TO THEM IN YOUR TV ADVERTISING!
ScreenVoice, exclusively in collaboration with GroupM and their data source mPanel, brings you an article about the hidden connections that put TV viewers and their habits in an unexpected light. This time, look forward to interesting facts about travelers and vacationers.Continue reading

NEWS

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HOME NEWS RESEARCH

CZECHS LIKE CHRISTMAS ADS, BUT THEY DON'T USE THEM WHEN CHOOSING GIFTS

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HOME NEWS SHORT READ

TV CHRISTMAS SCHEDULES TAKE OFF, DOMINATED BY FAIRY TALES AND MOVIES

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HOME NEWS SHORT READ

FAIR TENDER FOR ADVERTISING CONTRACTS COMES INTO FORCE IN JANUARY

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NEWS RESEARCH SHORT READ

NOVA REMAINED IN THE LEAD IN NOVEMBER. ATMEDIA AND TELEVISION LIST IS GROWING

HOME NEWS SHORT READ

CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET

HOME NEWS SHORT READ

THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+

EMOTIONS IN ADVERTISING

CASE STUDIES

RAI PUBBLICITÀ, SHISEIDO, AND DOUGLAS USE TV, BRANDED STORIES, AND SKINCARE SCHOOLS TO EDUCATE CONSUMERS

RTL GERMANY’S ADDRESSABLE TV INNOVATION: DYNAMIC CREATIVE ADS FOR REWE GROUP’S INDIVIDUAL REGIONAL RETAILER MARKETING

ESTRELLA AND NETFLIX’S NEW YEAR’S HEIST CAMPAIGN ON ATRESMEDIA

ITV'S GEN AI SOLUTION HELPS BOOST TV ADVERTISING AND SMALL BUSINESS GROWTH

EVENTS

30/1	WARC + MOST CONTAGIOUS

24/2	MIP LONDON

28/4	MARKETING FESTIVAL

9/6	NEM DUBROVNIK

6/11	FORUM MEDIA 2025

6.2

more than six
milion viewers
watch TV every day

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94

average monthly TV reach is
ninety-one percent
of the TV population

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3.4

screen time
is more than three
hours per day

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93

ninety-three percent
of households
is watching TV at home

HOME

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HOME NEWS RESEARCH

CZECHS LIKE CHRISTMAS ADS, BUT THEY DON'T USE THEM WHEN CHOOSING GIFTS

<img decoding="async" src="https://www.screenvoice.cz/wp-content/uploads/2024/12/princezna-595x595.jpg" />

HOME NEWS SHORT READ

TV CHRISTMAS SCHEDULES TAKE OFF, DOMINATED BY FAIRY TALES AND MOVIES

<img decoding="async" src="https://www.screenvoice.cz/wp-content/uploads/2024/12/apa_reklamni-reziser-roman-valent-ze-sdruzeni-reklamnich-reziseru-595x595.jpg" />

HOME NEWS SHORT READ

FAIR TENDER FOR ADVERTISING CONTRACTS COMES INTO FORCE IN JANUARY

INTERVIEWS

HOME INTERVIEW NEWS

TV NOVA STAYS IN DVB-T2 FOR NOW, FOLLOWS TRENDS IN DISTRIBUTION

FOREIGN NEWS INTERVIEW NEWS

“DROP THE WORDS LINEAR AND DIGITAL; LET’S JUST TALK TV” SAYS NICK MANNING

INTERVIEW NEWS TRENDS

WHAT'S UP AT HBBTV?

HOME INTERVIEW NEWS

THE BEST THING FOR TV AND VIEWERS WOULD BE FOR PRIMA TO RAISE PRICES AS MUCH AS POSSIBLE

HOME INTERVIEW NEWS

NOVA TO RAISE AD PRICES BY 22% FOR 2025, CONTINUES TO SELL TO 15-54

HOME INTERVIEW NEWS

OMG COMES WITH A BRAND NEWS VIDEO AD SCHEDULER

HOME INTERVIEW NEWS

RADIOHOUSE AND NOVA WILL SUPPORT REGIONAL COMPANIES AGAINST GLOBAL COMPETITION

HOME INTERVIEW NEWS

PRIMA TO LAUNCH A SERIES REPLACING ZOO AND OTHER PROGRAMMING NEWS IN AUTUMN

PODCASTS

HOME NEWS PODCAST SHORT READ

NOVA WANTS TO BE IN TOUCH WITH VIEWERS, CHANGES AWAIT THEMATIC STATIONS

HOME NEWS PODCAST

NOBODY WILL PAY ME FOR ADVERTISING FOR PENSIONERS, THERE IS ROOM FOR CT, SAYS PRIMA BOSS SINGER

FOREIGN NEWS NEWS PODCAST

MARKETING ARCHITECTS: THE TRUTH ABOUT MARKETING EFFECTIVENESS WITH PETER FIELD

HOME NEWS PODCAST

BRANDS BRIEFS BUDGETS: VLADIMIR POŘÍZEK - THERE ARE STILL FEW VIDEOS ON THE MARKET

RESEARCH

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HOME NEWS RESEARCH

CZECHS LIKE CHRISTMAS ADS, BUT THEY DON'T USE THEM WHEN CHOOSING GIFTS

<img decoding="async" src="https://www.screenvoice.cz/wp-content/uploads/2024/12/GettyImages-1223732978-595x595.jpg" />

NEWS RESEARCH SHORT READ

NOVA REMAINED IN THE LEAD IN NOVEMBER. ATMEDIA AND TELEVISION LIST IS GROWING

FOREIGN NEWS NEWS RESEARCH

NEW STUDY OUTLINES THE FOUR DRIVERS OF CREATIVE IMPACT

HOME NEWS RESEARCH

HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY

FOREIGN NEWS NEWS RESEARCH

AWARD-WINNING CAMPAIGNS ARE MORE LIKELY TO USE QUANTITATIVE PRE-TESTING

HOME NEWS RESEARCH

CUSTOMER CONFIDENCE IN COMPANIES IS AT AN ALL-TIME LOW, AI WOULD TAKE ADVANTAGE OF YOUNGER

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FOREIGN NEWS NEWS RESEARCH TRENDS

SEASONAL ADVERTISING VS EVERYDAY ADVERTISING

HOME NEWS RESEARCH

THE WORLD IS CHANGING TOO FAST, PEOPLE LOOK TO BRANDS FOR REASSURANCE

TRENDS

FOREIGN NEWS NEWS OPINION SHORT READ TRENDS

GEN Z DO WATCH TV — IT’S PLANNERS WHO ARE GETTING IT WRONG

FOREIGN NEWS NEWS TRENDS

EUROPEAN VIDEO SUBSCRIPTIONS ENTERING ‘STABLE MARKET PHASE’

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FOREIGN NEWS NEWS RESEARCH TRENDS

SEASONAL ADVERTISING VS EVERYDAY ADVERTISING

INSPIRATION

FOREIGN NEWS INSPIRATION NEWS RESEARCH

WHY TV ADVERTISING STILL RULES BRAND-BUILDING

FOREIGN NEWS INSPIRATION NEWS RESEARCH

HOW TV'S HALO EFFECT BOOSTS PERFORMANCE ACROSS YOUR MARKETING MIX

FOREIGN NEWS INSPIRATION NEWS RESEARCH

TOP-PERFORMING TV ADS OFFER BRIGHT COLORS, CREATIVITY, COMEDY, ACCORDING TO EDO REPORT

VIDEO

MAGAZINE

LONG READ MAGAZINE NEWS SCREENVOICE ORIGINALS

TRANSFORMERS HAVE BEEN ENTERTAINING AUDIENCES FOR 40 YEARS. TV ADVERTISING INSPIRED BY THE PHENOMENON HAS ALSO BEEN SUCCESSFUL

LONG READ MAGAZINE NEWS RECOMMENDED SCREENVOICE ORIGINALS

FILM ANNIVERSARY: AUDIENCES WANT TO LIVE AS FRIENDS OR THE ADVERTISING POWER OF THE SITCOM

BIG BRANDS LONG READ MAGAZINE NEWS RECOMMENDED SCREENVOICE ORIGINALS

THE MARVEL PHENOMENON: COMICS AND TV ADVERTISING IS A GREAT DUO

BIG BRANDS MAGAZINE NEWS RECOMMENDED SCREENVOICE ORIGINALS

UNDER THE FIVE OLYMPIC RINGS. GAME-CHANGING TV ADS

DON'T MISS OUT

ScreenVoice is connect in an exclusive cooperation with media agency GroupM and their data source mPanel. The cooperation will be continued by a series of articles on ScreenVoice.cz, that will reveal the hidden connections that put TV viewers and their habits in an unexpected light. Read here.

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