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ART IN ADVERTISING: CZECH BRANDS ARE INSPIRED BY FOREIGN ARTISTS AND CZECH GREATS
Czech viewers are very specific, and when it comes to television advertising, they are quite different from viewers in other countries. But they have one thing in common with foreign audiences: pride in their national greats. That is why creatives – in their efforts to tailor television advertising to the Czech viewer – like to...Continue reading

BONITNÍ ČEŠI RÁDI DOVOLENKUJÍ S CESTOVKOU. PODÍVEJTE SE, ČÍM JE V TELEVIZNÍ REKLAMĚ OSLOVÍTE!
Around 60% of Czechs go on domestic holidays every year, 45% go abroad. Although holidays are no longer exclusively associated with summer, summer is still the main season. Some people like to arrange everything themselves, others rely entirely on travel agencies, and some make a choice depending on circumstances. The current summer mood led us...Continue reading UNDER THE FIVE OLYMPIC RINGS. TV ADS THAT CHANGED THE RULES OF THE GAMES
The 2024 Summer Olympics in Paris are slowly heading towards the Closing Ceremony. As we already know, the Olympics are not only the pinnacle of professional athletes’ careers but also a very rewarding time for marketers to present their revolutionary ideas. World-renowned brands have always used and continue to use the emotional power of sport...Continue reading SALVADOR DALÍ: NOT ONLY DALÍ'S BIZARRE WORKS BUT ALSO THE GENIUS OF SURREALISM HIMSELF CONTRIBUTED TO THE ADVERTISEMENT
Salvador Dalí, the master of Surrealism, is world-renowned for his recognisable style, characterised by dreamlike imagery, mind-blowing illusions, and meticulous attention to detail. He can be considered one of the most distinctive and enigmatic artists of the last century. With his works that invite the viewer to come closer and explore the strange harmony of...Continue reading PREPARATIONS ARE DRAWING TO A CLOSE. THE SUMMER OLYMPIC GAMES ARE ALWAYS A CHALLENGE NOT ONLY FOR THE ATHLETES BUT ALSO FOR THE MARKETING DEPARTMENTS OF THE PARTNERS
We are just days away from the start of the most spectacular sporting event of this year. The 2024 Summer Olympics in Paris are just around the corner and preparations are reaching their peak on all fronts. Fans are already studying the schedule, searching for the streaming platforms that will offer them the best coverage...Continue reading ARTVERTISING MÁ DLOUHOU HISTORII A PŘEDSTAVUJE SITUACI WIN-WIN PRO INZERENTY I UMĚLCE
Art and advertising are two seemingly separate categories but in fact, they are incredibly close to each other.

Artvertising, which is – as the name suggests – an effective combination of the commercial world of advertising and the realm of art, has amazing potential for stakeholders in the media environment. It provides brands with original advertising...Continue reading

NEWS

HOME NEWS RESEARCH
ATMEDIA: PAY TV IS GETTING MORE EXPENSIVE, CZECHS SPEND 419 CZK PER MONTH FOR IT

FOREIGN NEWS NEWS RESEARCH
STUDY: SPORT IS THE BIGGEST DRAW TO VOD SERVICES

HOME NEWS SHORT READ
PRIMA TV AT CHRISTMAS: SÁM DOMA, PYŠNÁ PRINCEZNA OR NÁHRADNÍCI

FOREIGN NEWS NEWS SHORT READ
WINNERS OF HBBTV AWARDS 2024 ANNOUNCED

HOME NEWS SHORT READ
PUBLICIS GROUPE HAS JOINED THE EYEMETER PILOT PROJECT FROM MEDIAN

HOME LONG READ NEWS
EFFIE GAVE OUT SIX GOLDS, NO GRAND PRIX

Other articles

CASE STUDIES

CASE STUDIES
FTP OFFERS SUBTITLING ON COMMERCIALS DURING THE OLYMPIC AND PARALYMPIC GAMES

CASE STUDIES
CHANNEL 4 INTRODUCES SUBTITLED ADS AND ACCESSIBLE SPONSORSHIP FOR PARIS 2024 PARALYMPICS

CASE STUDIES
DPG MEDIA AND GAIA’S UNITED EFFORT TO FIGHT PUPPY MILLS

CASE STUDIES
DRIVING CREATIVITY: VOLKSWAGEN AND CANAL+ BRAND SOLUTIONS’ TIGUAN CAMPAIGN

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EVENTS

21/11
BRAND RESTART 2024

21/11
THE WORLD TV DAY

10/12
NEM ZAGREB 2024

10/12
THE FUTURE OF TV ADVERTISING GLOBAL

24/2
MIP LONDON

6.2

more than six
milion viewers
watch TV every day

94

average monthly TV reach is
ninety-one percent
of the TV population

3.4

screen time
is more than three
hours per day

93

ninety-three percent
of households
is watching TV at home

HOME

HOME NEWS RESEARCH
ATMEDIA: PAY TV IS GETTING MORE EXPENSIVE, CZECHS SPEND 419 CZK PER MONTH FOR IT

HOME NEWS SHORT READ
PRIMA TV AT CHRISTMAS: SÁM DOMA, PYŠNÁ PRINCEZNA OR NÁHRADNÍCI

HOME NEWS SHORT READ
PUBLICIS GROUPE HAS JOINED THE EYEMETER PILOT PROJECT FROM MEDIAN

Other articles

INTERVIEWS

INTERVIEW NEWS TRENDS
WHAT'S UP AT HBBTV?

HOME INTERVIEW NEWS
OMG COMES WITH A BRAND NEWS VIDEO AD SCHEDULER

HOME INTERVIEW NEWS
RADIOHOUSE AND NOVA WILL SUPPORT REGIONAL COMPANIES AGAINST GLOBAL COMPETITION

CONFERENCE HOME INTERVIEW NEWS
JOHN HEGARTY: THE WORLD OF ADVERTISING AS SUCH IS TERRIBLY BORING

FOREIGN NEWS INTERVIEW NEWS
MALTE HILDEBRANDT, SCREENFORCE MD: “TELEVISION IS MORE THAN JUST AN ALGORITHM”

FOREIGN NEWS INTERVIEW NEWS
PARIS 2024 OLYMPICS: SPORTS MEDIA IN THE ERA OF FRAGMENTATION

HOME INTERVIEW NEWS
SUNDAY NOON IS THE "GOLDEN TIME" FOR HOBBY SHOWS ON PRIMA

HOME INTERVIEW NEWS
ADVERTISING THE FUTURE? IT'S A BOX NO ONE CAN SEE INTO, SAYS JOSEF HAVELKA

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PODCASTS

HOME NEWS PODCAST
WHY IS TV NOVA CHANGING ITS LOGO? WANTS TO REFLECT ITS VIEWERS AND ITS FACES AGAIN, EXPLAIN MARKETERS

HOME NEWS PODCAST
PRIMA IS NOT BUYING OCKO TV STATION. THE CASTING OF THE CZECH "NAKED ATTRACTION" IS IN THE THIRD

HOME NEWS PODCAST SHORT READ
DANIEL GRUNT: WE HAVE ALREADY INVESTED DEFINITELY OVER A BILLION CROWNS IN VOYO.CZ PREMIUM CONTENT

HOME NEWS PODCAST SHORT READ
NOVA.CZ HAS EXCLUSIVE CONTENT. WE CAN GO WHERE OTHERS CAN'T, SAYS KOVAČEVIĆ

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RESEARCH

HOME NEWS RESEARCH
ATMEDIA: PAY TV IS GETTING MORE EXPENSIVE, CZECHS SPEND 419 CZK PER MONTH FOR IT

FOREIGN NEWS NEWS RESEARCH
STUDY: SPORT IS THE BIGGEST DRAW TO VOD SERVICES

HOME NEWS RESEARCH
ONLY 10 PERCENT OF CZECHS AGREE WITH THE USE OF AI IN NEWS

HOME NEWS RESEARCH
CZECHS SEARCH FOR INFORMATION MOSTLY ON THE INTERNET, THEN ON TV

HOME NEWS RESEARCH
CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES

HOME NEWS RESEARCH
AD INTEL: IN THE BACK-TO-SCHOOL ERA, BRANDS INVEST IN ADVERTISING DIFFERENTLY

HOME NEWS RESEARCH
THE NEAREST BRANDS FOR CZECHS ARE LIDL, YOUTUBE AND DR.MAX

FOREIGN NEWS NEWS RESEARCH
WARC WARNS: BY FOCUSING ON SHORT-TERM ROI YOU ARE MISSING OUT ON HALF OF MEDIA REVENUES

Other articles

TRENDS

INTERVIEW NEWS TRENDS
WHAT'S UP AT HBBTV?

NEWS SHORT READ TRENDS
TRENDS FOR 2025 BY KANTAR: FROM "WOKE" BRANDS TO "TOTAL" VIDEO

FOREIGN NEWS NEWS TRENDS
HBBTV – WHAT IS IT AND WHY SHOULD YOU CARE?

Other articles

INSPIRATION

FOREIGN NEWS INSPIRATION NEWS RESEARCH
WHY TV ADVERTISING STILL RULES BRAND-BUILDING

FOREIGN NEWS INSPIRATION NEWS RESEARCH
HOW TV'S HALO EFFECT BOOSTS PERFORMANCE ACROSS YOUR MARKETING MIX

FOREIGN NEWS INSPIRATION NEWS RESEARCH
TOP-PERFORMING TV ADS OFFER BRIGHT COLORS, CREATIVITY, COMEDY, ACCORDING TO EDO REPORT

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VIDEO

Other videos

MAGAZINE

BIG BRANDS MAGAZINE NEWS RECOMMENDED SCREENVOICE ORIGINALS
UNDER THE FIVE OLYMPIC RINGS. TV ADS THAT CHANGED THE RULES OF THE GAMES

MAGAZINE NEWS SCREENVOICE ORIGINALS
THE AD THAT GETS YOU ON THE ROAD IS THE RIGHT ONE. THE PRIMARY REQUIREMENT IS ORIGINALITY

LONG READ MAGAZINE NEWS SCREENVOICE ORIGINALS
FILM ANNIVERSARY: ADVERTISERS TAKING INSPIRATION FROM THE MATRIX WILL DODGE BULLETS AS WELL

LONG READ MAGAZINE NEWS RECOMMENDED SCREENVOICE ORIGINALS
PREPARATIONS ARE DRAWING TO A CLOSE. THE SUMMER OLYMPIC GAMES ARE ALWAYS A CHALLENGE NOT ONLY FOR THE ATHLETES BUT ALSO FOR THE MARKETING DEPARTMENTS OF THE PARTNERS

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DON'T MISS OUT

ScreenVoice is connect in an exclusive cooperation with media agency GroupM and their data source mPanel. The cooperation will be continued by a series of articles on ScreenVoice.cz, that will reveal the hidden connections that put TV viewers and their habits in an unexpected light. Read here.