NEWS

HOME NEWS SHORT READ

WHAT THE MIGRATION OF O2 TV TO ONEPLAY LOOKS LIKE IN PRACTICE

HOME NEWS SHORT READ

JAN MAXA TO LEAD PRIMA+, PRIMA GROUP CHANGES MANAGEMENT STRUCTURE

HOME NEWS RESEARCH

THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE

HOME NEWS SHORT READ

THERE ARE 118 WORKS ON THE ADC AWARDS SHORTLIST, LED BY VML AND MCCANN

HOME NEWS SHORT READ

ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE

FOR FIRST TIME IN TV HOME NEWS

THICK, LIKE A LEPRECHAUN SPITTING. GOLDEN WELL SYRUPS ENTER THE CZECH MARKET

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ATTENTION

CASE STUDIES

CASE STUDIES

ADS & DATA: LEVERAGING BEHAVIOURAL AND CONTEXTUAL INSIGHTS FOR SMARTER ADVERTISING

CASE STUDIES

THE FUTURE OF RETAIL MEDIA: A COLLABORATIVE MARKETPLACE FOR TARGETED TV ADS

CASE STUDIES

AD ALLIANCE’S TV FREQUENCY CAPPING FOR REWE

CASE STUDIES

CRISTAL INNOVATES WITH IMPROVED AUDIENCE TARGETING TO REDUCE WEAROUT

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EVENTS

28/4

MARKETING FESTIVAL
27/5

DATAXIS: AD DATA DAYS EUROPE
27/5

COMMUNICATION SUMMIT 2025
2/6

ANA 2025 MASTERS OF B2B MARKETING CONFERENCE
5/6

FED: FORUM EUROPEO TV
6

more than six
milion viewers
watch TV every day

93

average monthly TV reach is
ninety-three percent
of the TV population

3.3

screen time
is more than three
hours per day

93

ninety-three percent
of households
is watching TV broadcast at home

HOME

HOME NEWS SHORT READ

WHAT THE MIGRATION OF O2 TV TO ONEPLAY LOOKS LIKE IN PRACTICE

HOME NEWS SHORT READ

JAN MAXA TO LEAD PRIMA+, PRIMA GROUP CHANGES MANAGEMENT STRUCTURE

HOME NEWS RESEARCH

THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE

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INTERVIEWS

HOME INTERVIEW NEWS

PRIMA'S HEAD OF CONTENT ON THE NEWS: PRIMA STEPS INTO THE REALITY SHOW, NEW ZOO ON TV MEETS THE GOAL

HOME INTERVIEW NEWS

WATCHING TV CONTENT WILL BECOME MORE EXPENSIVE WITHOUT TERRESTRIALS

HOME INTERVIEW NEWS

MAXIMILIAN SCHÖNGEN: MEDIA IS VERY CREATIVE AND ALSO SEXY

HOME INTERVIEW NEWS

TV NOVA STAYS IN DVB-T2 FOR NOW, FOLLOWS TRENDS IN DISTRIBUTION

FOREIGN NEWS INTERVIEW NEWS

“DROP THE WORDS LINEAR AND DIGITAL; LET’S JUST TALK TV” SAYS NICK MANNING

HOME INTERVIEW NEWS

MATEJ ŠEMŠEJ, TV NOVA: CORPORATE CULTURE BASED ON COMMUNICATION IS ESSENTIAL

INTERVIEW NEWS TRENDS

WHAT'S UP AT HBBTV?

HOME INTERVIEW NEWS

JOSEF UHER, TV NOVA: AI IS NO SUBSTITUTE FOR HUMANS IN NEWS REPORTING YET

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PODCASTS

HOME NEWS PODCAST SHORT READ

JAN ČADEK: THE REVOLUTION IN THE PRIMA GROUP BUSINESS WILL HAPPEN. I'M A FAST-PACED PERSON, I DON'T LIKE TO STAND STILL

HOME NEWS PODCAST

ONEPLAY: POPULAR SHOWS AND ADVANCED SPORTS FEATURES, SAY ORAVČÍKOVÁ AND TOMÁŠKOVÁ

HOME NEWS PODCAST

IN THE USA WE IMPROVISED DURING UNEXPECTED EVENTS, SAYS VODVÁŘKOVÁ

HOME NEWS PODCAST

PODCAST PLAYERS: TV NOVA GRUNT: WE WOULD LIKE TO BUY STARDANCE! WE'LL MAKE VOYO TENS OF CROWNS MORE EXPENSIVE

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RESEARCH

HOME NEWS RESEARCH

THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE

HOME NEWS RESEARCH

A THIRD OF CANCELLED STREAMING SUBSCRIPTIONS ARE RENEWED BY VIEWERS

FOREIGN NEWS NEWS RESEARCH TRENDS

IS SHOPPABLE CTV THE NEXT BIG OPPORTUNITY FOR RETAIL MEDIA?

FOREIGN NEWS NEWS RESEARCH

STUDY EU: BROADCASTER CONTENT REMAINS TOP CHOICE IN EUROPE AND US

FOREIGN NEWS NEWS RESEARCH TRENDS

NIELSEN: MEDIA MIX’S DIGITAL VS. TRADITIONAL ALLOCATION A MATTER OF BUDGET SIZE.

HOME NEWS RESEARCH

CZECHS AND ADVERTISING: YOUNG PEOPLE BUY MORE OFTEN ACCORDING TO NETWORKS, OLDER ONES ACCORDING TO TV AND LEAFLETS

FOREIGN NEWS NEWS RESEARCH

STUDY USA. POSITIVE AD ENVIRONMENTS BOOST PERFORMANCE AND CONSUMER INTENTION

FOREIGN NEWS NEWS RESEARCH

HOW WOMEN'S VIEWING HABITS FACTOR INTO STREAMING WARS

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TRENDS

FOREIGN NEWS NEWS RESEARCH TRENDS

IS SHOPPABLE CTV THE NEXT BIG OPPORTUNITY FOR RETAIL MEDIA?

FOREIGN NEWS NEWS RESEARCH TRENDS

NIELSEN: MEDIA MIX’S DIGITAL VS. TRADITIONAL ALLOCATION A MATTER OF BUDGET SIZE.

FOREIGN NEWS NEWS TRENDS

WARC: GLOBAL AD SPENDING TO FALL BY $20 BILLION

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INSPIRATION

FOREIGN NEWS INSPIRATION NEWS

THE KEY TASKS OF THE TELEVISION INDUSTRY AND BRANDS ARE TO PROMOTE DEMOCRACY AND RESPECT FOR VALUES

BIG BRANDS FOREIGN NEWS INSPIRATION NEWS

THE COOLEST VALENTINE’S DAY ADVERTISEMENTS: OUR FAVOURITE PICKS

FOREIGN NEWS INSPIRATION NEWS

WHO ‘WON’ THE ADVERTISING SUPER BOWL? IT DEPENDS

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VIDEO

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MAGAZINE

BIG BRANDS LONG READ MAGAZINE NEWS RECOMMENDED SCREENVOICE ORIGINALS

WHEN THE BREAK IS AS MUCH FUN AS THE GAME. WHAT WAS THE HIGHLIGHT OF THIS YEAR’S SUPER BOWL COMMERCIAL BREAK?

LONG READ MAGAZINE NEWS SCREENVOICE ORIGINALS

BRAD PITT, KEANU REEVES AND BRUCE WILLIS AS THE STARS OF ADVERTISING. FOREIGN MARKETING IS TEEMING WITH HANDSOME ACTORS

LONG READ MAGAZINE NEWS RECOMMENDED SCREENVOICE ORIGINALS

PRINCESSES, FROGS AND GENIES IN ADVERTISING: FOREIGN BRANDS LOVE FAIRY TALES

BIG BRANDS LONG READ MAGAZINE NEWS SCREENVOICE ORIGINALS

THE LORD OF THE RINGS: CULT FILMS BASED ON TOLKIEN ARE “ADVERTISERS’ PRECIOUS”

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DON'T MISS OUT

ScreenVoice is connect in an exclusive cooperation with media agency GroupM and their data source mPanel. The cooperation will be continued by a series of articles on ScreenVoice.cz, that will reveal the hidden connections that put TV viewers and their habits in an unexpected light. Read here.