HBBTV WEBINAR: EXTENDING THE REACH OF HBBTV TA TO SET-TOP BOX MARKETS

A SERIES OF WEBINARS FROM THE HBBTV ASSOCIATION PRESENTING DIFFERENT PERSPECTIVES ON THE HBBTV PHENOMENON.

The session features use case examples from several European markets, a look at the upcoming EBU guideline for access services with HbbTV and future improvements, for example through bridging TV devices and apps, new features and specification updates.

In the webinar, you will hear about advertising targetable to specific target markets and what advantages does this solution bring over traditional TV advertising?