During this online lecture, Peter Field focused on several issues, including:
Why do marketers need to continue to invest in brand advertising?
What type of advertising works best under current circumstances?
How can TV and radio brands equip themselves with the right set of tools and arguments to achieve effectiveness when reaching their client base, both advertisers and agencies?
How can brands defend their share and seize their market opportunity?
What does a good “long-term strategy” mean in this context of crisis?
The webinar took place in May 2020.
Category: EVENTS, ON DEMAND, ONLINE WEBINARCONTRACTOR: Egta
Řečník: Peter FieldVíce informací
