ONLINE TALK ON STRATEGIES FOR MARKETERS TO GROW THEIR BRANDS AND INCREASE THEIR SALES THROUGH THE POWER OF TV

Mark Ritson hardly needs an introduction. He is a brand consultant and Adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing from Lancaster University and has been a marketing professor at London Business School, MIT Sloan (visiting), and the University of Minnesota. He has been writing a column on marketing for almost 20 years, winning the PPA Business Columnist of the Year three times. He teaches the Marketing Week Mini MBAs in Marketing and Brand Management. This is the recording of a live virtual session organised by egta in cooperation with the Global TV Group.