Broadcaster VOD (BVOD) viewing – the original streaming – has been steadily growing for the last decade, especially for younger audiences. It is the premium, beating heart of the connected TV world.
But BVOD has suffered from a data gap. Advertisers and agencies have highlighted a need to build the business case for BVOD; to provide evidence on its efficacy and clarity on the contribution it makes alongside linear TV. This event will fill that knowledge gap.
Working together with Channel 4, ITV, and Sky, Thinkbox has undertaken a large-scale, multi-mode series of research studies with PwC and others to bring BVOD to life and answer the vital commercial questions.
This event will give attendees an understanding of the role BVOD plays in people’s lives – including how it fits within wider online video consumption. Incorporating analysis from a wide range of BVOD campaigns, backed up with data science, it will also provide practical guidelines for how to best use BVOD within a wider video communications plan and leave you with an understanding of the role it plays in ad-driven profit return.
WATCH ON DEMAND HERE.
Category: ON DEMAND, ONLINE WEBINARCONTRACTOR: ThinkboxVíce informací
