Advertising doesn’t just deserve attention; it must earn it. And, with so much going on around us in our living rooms and lives, how does advertising compete? How does it earn its place in our memories?
And, with so much attention research so far focused on the visual, what part does audio play? Not all advertising is solely about looking, after all.
If you’d like those questions answered – and perhaps some others too – then this event is for you.
Working with cognitive scientists and academics, and employing a range of cutting-edge research techniques – including virtual reality – Thinkbox has set out to unpick and explain the roles that audio and visual signals play in gaining and keeping attention for advertising.
This event will explore how attention really happens and offer new insights to breathe fresh life into the attention debate, giving audio the recognition it deserves.
Category: EVENTS, ON DEMAND, ONLINE WEBINARCONTRACTOR: ThinkboxVíce informací
