This egtabite features the most interesting business case studies of 2022. We invite you to rediscover these great insights, ideas and creative innovations our members have so kindly shared with us over the past twelve months.
If your thirst for knowledge has not been quenched by this overview, feel free to discover the searchable archive of over 400 egtabites on egta’s website.
egtabite 408: Celebrating World TV Day around the globe
World Television Day was celebrated for the 26th time on 21 November. The annual TV spot, local coverage, campaigns highlighting TV’s strengths for advertisers, and Expert series on the attention economy, were some of the initiatives carried out on the occasion.
egtabite 406: TF1 PUB teams up with Snapchat for the return of a hit TV show
TF1 PUB in France teamed up with Snapchat for the distribution of content from the reality TV show Star Academy, as part of TF1 PUB’s strategy that aims to appeal to younger audiences across devices.
egtabite 404: Il Collegio – how Rai Pubblicità transformed the classical TV spot into branded stories
Italian sales house Rai Pubblicità seamlessly integrated the brand of sanity products Lines into a successful series, boosting the awareness of the brand while addressing gender stereotypes and discrimination.
egtabite 402: How ITV became Better Together
ITV launched new strategy based on a simple question: What can we do better? ITV conducted 40 one-on-one interviews with agencies to gauge their sentiment about ITV which lead to valuable course corrections.
egtabite 400: DPG Media’s one connected media ecosystem
The Belgian sales house DPG Media Advertising laid out a strategy to build a sustainable future for advertising through threefold approach: building an omnichannel video ecosystem, focusing on first-party data and promoting local impact.
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egtabite 398: Seven.One Media’s award-winning wine-commerce
Seven.One Media in Germany made use of its full value chain when it created a niche e-commerce brand Vinzery.
egtabite 396: The atmedia index helps industry players navigate the Czech TV market
The atmedia index, research studies published by the Czech sales house atmedia, provides readers with in-depth analysis of the local TV & VOD environment.
egtabite 394: Pro Plus’ tailor-made product placement offering
Pro Plus in Slovenia introduced a new offering to its portfolio, incorporating product placement and sponsorships for advertisers, tailored for an environment where strict rules apply to the format.
egtabite 391: An interview with egta’s new president, Walter Zinggl
egta’s new President shares his thoughts on egta, his presidency and the future of our industry in the years to come in a short interview.
egtabite 389: DPG Media Advertising and car brand KIA: A 100% data-driven strategy
How to rebrand, focus on innovation and sustainability, and roll out a campaign that maximises reach within a niche target group? The case focuses on a recent data-driven ad campaign by Kia, rolled out by DPG Media Advertising and Havas Media in Belgium.
egtabite 387: RTL AdConnect and the new life of the living room
This egtabite puts the spotlight on RTL AdConnect’s latest research on how to advertise better in an evolving Total Video World.
egtabite 385: Making TV advertising accessible for everyone
This egtabite focuses on the issues of inclusion and accessibility, taking a closer look at how TV advertising can be made accessible to the blind or visually-impaired through the provision of audio description services. This edition aims to inspire TV companies to embark on their own journey towards making sure TV is truly accessible to all audiences.
OTHER CASE STUDIES
FTP OFFERS SUBTITLING ON COMMERCIALS DURING THE OLYMPIC AND PARALYMPIC GAMES
18. 7. 2024FTP: Reinforcing its commitment to social inclusion According to the World Health Organization (WHO), almost 200 million people in the wider European region experience some degree of hearing loss. This is a significant health issue around the globe, and France is no exception, with serious hearing loss affecting nearly 10% of the French population. As… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
CHANNEL 4 INTRODUCES SUBTITLED ADS AND ACCESSIBLE SPONSORSHIP FOR PARIS 2024 PARALYMPICS
18. 7. 2024The most accessible games yet Channel 4 announced that all advertising on its network during the Paris 2024 Paralympic Games will carry subtitles. This enhances Channel 4’s commitment to making its coverage of the Games the most accessible yet. The commitment builds on the previously announced goal to include subtitles on the broadcast of all… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
DPG MEDIA AND GAIA’S UNITED EFFORT TO FIGHT PUPPY MILLS
20. 6. 2024Puppy mills, where dogs are bred for profit with little regard for their welfare, remain a troubling issue. To combat this, GAIA, a Belgian non-profit organisation dedicated to animal rights, partnered with Integreate by DPG Media to launch an impactful media campaign. This campaign not only raised significant awareness but also earned prestigious awards, including… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
DRIVING CREATIVITY: VOLKSWAGEN AND CANAL+ BRAND SOLUTIONS’ TIGUAN CAMPAIGN
20. 6. 2024Tiger + Iguana = Tiguan Showcasing creativity and innovation, CANAL+ BRAND SOLUTIONS and Volkswagen launched an outstanding campaign for the new Tiguan, featuring eye-catching 3D animation. The campaign was executed with the help of Re-mind PHD, its creative department Fuse, the DDB agency, and CANAL+ BRAND SOLUTIONS’ creative entity, CANAL BRAND Factory. The primary aim… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
ITV LAUNCH TWO CREATIVE AD BREAKS TO RAISE AWARENESS FOR GLOBAL ACCESSIBILITY AWARENESS DAY (GAAD)
23. 5. 2024On the occasion of Global Accessibility Awareness Day (GAAD), ITV launched two creative ad breaks designed to raise awareness about accessibility and inclusion. These ad breaks were featured on ITV1 and during “This Morning,” a daytime talk show. With 12 million adults in the UK living with deafness, hearing loss, or tinnitus, and over 2… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
GLOBAL ACCESSIBILITY AWARENESS DAY: HIGHLIGHTING THE VALUE OF SIGN LANGUAGE AND SUBTITLES ON TV
23. 5. 2024Globally, over one billion people live with disabilities. According to the latest data from the National Centre for Public Health and Analysis, the number of people diagnosed with “deafness” in Bulgaria in 2022 is close to 3000. Although a sign language law was adopted only three years ago to official recognise BGSL (Bulgarian Sign Language)… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
NEW ATTENTION RESEARCH FROM FRENCH TV TRADE BODY SNPTV
18. 4. 2024SNPTV, the trade body representing TV sales houses in France, embarked on a journey to unravel the mysteries of audience attention within the ever-evolving landscape of TV and video advertising. In an era marked by unprecedented fragmentation in media consumption, understanding the attention of consumers has emerged as a key metric for advertisers. With an… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
DEGREE US: ‘NOT DONE YET’ CAMPAIGN WITH AD AND OPEN CAPTIONS
29. 3. 2024Background More than 60 million people in the US live with a disability, yet products and experiences are still not designed with this community in mind. Degree Inclusive packaging and inclusive advertising ensure that people with disabilities have an equal playing field. Creative Degree® is committed to inspiring the confidence in everyone to move beyond… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
BRIDGING BRAND, CONTENT, AND AUDIENCE VALUES – RAI PUBBLICITÀ’S INNOVATIVE VALUE PLANNING TOOL
22. 3. 2024Rai Pubblicità’s ‘Value Planning’ initiative, showcased at egta’s MIM (Market Intelligence Meeting) in Madrid, aims to bridge the gap between the values reflected in media content and the evolving values of our society. This unique approach represents a significant step forward in understanding how audience values intersect with Rai’s editorial content. Developed in collaboration with… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
THE EFFECTIVENESS OF BROADCAST SPONSORSHIP: CHANNEL 4 SALES’ SPONSORSHIP ROCKS
21. 3. 2024In a landscape where brand safety and transparency are paramount concerns within the media industry, Channel 4 Sales has recently unveiled the results of its exclusive Sponsorship Rocks study. This comprehensive analysis provides compelling insights for brands navigating the complex world of advertising. Over almost 240 sponsorships and 666 waves of research involving more than… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
CANAL+ BRAND SOLUTIONS’ INNOVATIVE AI ADVERTISING CAMPAIGN FOR AUDI CREATES A WINTER WONDERLAND ON SCREENS
15. 2. 2024In a groundbreaking move that seamlessly combines technology, creativity, and automotive innovation, the creative entity of Canal+ Brand Solutions recently unveiled a captivating advertising campaign for the new Audi SQ8 Sportback e-tron and its e-quattro technology. The French-based team, in collaboration with Re-Mind PHD, Brand Content Fuse, and Canal Brand Factory, introduced an innovative television… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
THE MASKED SINGER: DPG MEDIA AND JBC’S CREATIVE COLLABORATION
15. 2. 2024While business partnerships and collaborations are key, joining forces in showcasing creativity can prove to be quite challenging, yet equally rewarding. Such was the case with the constructive partnership between DPG Media and Belgian fashion retailer JBC. The companies pulled off a successful collaborative campaign combining the fame of The Masked Singer competition with the… Continue reading EGTABITE 410: TV IDEAS AND CASE STUDIES YOU MIGHT HAVE MISSED
