
Beyond the chart:
- Shoppable TV is growing as a commerce platform, as evidenced by Fox-owned streaming service Tubi hosting a shoppable Super Bowl stream through Sunday's big game.
- Still, a vast majority (82.9%) of retail sales will be purchased via physical channels in 2025, per our October 2024 forecast.
Use this chart: Marketers and retailers can use this chart to know where to meet TV-watching audiences and as evidence for including linear TV or connected TV (CTV) channels in their campaigns.
Source: emarketer.com