Across 2021, individuals spent on average 3 hours and 37 minutes per day consuming content on a TV screen – which accounted for 71% of total daily video content consumption. Those aged between 16 and 34 on average spent 2 hours 15 minutes watching video content on a TV screen – 47% of their total daily video consumption.
Data shows that the majority of TV set viewing is to high quality, professionally produced, content with Broadcaster TV and Subscription VOD accounting for over 92% of viewing for all individuals.

DVD accounts for a small portion of viewing for both demographics (less than 2%), whilst TV set consumption for YouTube has grown and accounts for 5.9% for all individuals.
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