ADVERTISING INVESTMENT IN MEDIA GROWS IN DOUBLE DIGITS THIS YEAR

According to data from Nielsen Admosphere monitoring, the first two months of this year are significantly better than January and February 2021 in terms of total advertising investment in media.

Nielsen Admosphere's advertising investment monitoring records a year-on-year increase of almost 17% in gross investment for the purchase of advertising space in the first two months of this year. The increase applies to all monitored media types - most notably in outdoor advertising, radio and print. However, television advertising also posted double-digit increases.
The data for February also show double-digit growth. This may also be related to the comparative period, when strict anti-retroviral measures were in force in January and February last year, which may have weakened the investment activity of advertisers.



Investments in Internet advertising do not appear in the overview because the Internet is represented in the monitoring only in some formats and thus does not cover the complete expenditure on online advertising.

Again, we note that the monitored investments do not correspond to the actual investments that flow into the media for the purchase of advertising. However, they do indicate a trend.

Source: mediaguru.cz