In March, the CNN Prima NEWS multiplatform reached a record number of 7,730,000 people. Thanks to the youngest channel, the Prima group improved its ratings, its share grew year-on-year by 0.56 percentage points to 23.68% (TG 15+) in the first quarter.
“First of all, I would like to thank the entire news team for its work commitment, determination and patience. CNN Prima NEWS as a large-scale news platform will continue improving the integration of its TV and digital teams, support individuality and diversity of opinions in its news content, and in addition to national topics aimed at the general public, it will branch out more into regions across the Czech Republic,” says Pavel Štrunc, Editor-in-Chief of the News and Current Affairs of CNN Prima NEWS.
News website
The CNN Prima NEWS website skyrocketed on the Czech media scene when it was visited by over a million real users the first month after its launch and this March, it ranks among the top 4 news websites with 3,769,151 real users.
Graph:
Development of the number of real users of the CNNPrima.cz website (in thousands)
“In April we are approaching the target of four million real users, which makes us happy. But there is always something to improve. For example, the CNNPrima.cz website will work even more with the unique video content of TV news. On our website, we want to provide more space to more distinctive content and that is why we are going to strengthen the section containing comments and opinions of editors and prominent authors outside of our editorial team. In future, we would like to provide space for special shows in our web portal, focus on podcasts and allow for a stronger interaction with readers through internet discussions,“ explains Tomáš Večeřa, Deputy Editor-in-Chief and Head of Digital News of CNN Prima NEWS.
Graphs:
The most successful shows on the CNNPrima.cz website
Show Number of views
Graph: Development of the average TV share (%, all day, TG 15+)
January February March
The most watched programme is the evening news, HLAVNÍ ZPRÁVY; on both channels (Prima and CNN Prima NEWS) it is watched by up to 881,000 viewers (TG 15+). Each broadcast of HLAVNÍ ZPRÁVY on CNN Prima NEWS reached 98,000 viewers on average this year. Partie Terezie Tománkové is also a popular show that is watched on CNN Prima NEWS and Prima by up to 568,000 viewers in 2021 (TG 15+). The second part of the programme, which is broadcast only on CNN Prima NEWS, was viewed on the TV screens of 88,000 people (share: 3.63%, TG 15+).
Graph:
Average TV share (%, all day, TG 15+)
May 20 March 21
Social media
Social networks are an essential part of the CNN Prima NEWS multiplatform and help reach social groups that are increasingly searching information and news online. Facebook of CNN Prima NEWS had over 95,000 followers over the entire year, became one of the leading news profiles and reported one of the largest leaps in popularity over the year. The profile monthly reaches more than 6,000,000 people.
Graph:
Average TV share (%, all day, TG 15+)
May 20 March 21
Innovations in CNN Prima NEWS
Starting from early May, the show 360°, which begins on weekdays at 8.15 pm, will be extended from an hour to two hours and the host Pavlína Wolfová will be joined by a new colleague next month. The asset to the team is Michal Půr, Editor-in-Chief of the Info.cz news portal. They will alternate in the show analysing the most important events of the day.
“Michal Půr has an original view of the world, argumentation skills and is a cultivated speaker. I believe that his engagement will be beneficial for our discussion programme 360°,” said Pavel Štrunc.
“I practically didn’t hesitate to accept the offer. CNN Prima NEWS has a distinctive face thanks to Pavel and we can see that its popularity is growing. For me, it is the first TV experience, so I approach it with a lot of humility,” says Michal Půr.
Other fresh members of the CNN Prima NEWS team will be Roman Pistorius as the editor of HLAVNÍ ZPRÁVY and the TV reporter Dominika Janochová.
For the anniversary of CNN Prima NEWS, there will be a new communication campaign prepared and presented to the public on 3 May in the evening news programme, HLAVNÍ ZPRÁVY. It includes a special printed magazine that will remind us of the last year from the perspectives of the station’s faces, key shows, interviews with personalities or extraordinary events. The publication will be available through the traditional distribution network in early May and delivered to more than a thousand of key and prospective advertisers.
Source: iprima.cz
