Five times more households receive a TV signal through the internet now than five years ago. This is one of the findings disclosed at the Digimedia conference on Wednesday.
Today, five times more households receive a TV signal through IPTV than five years ago. Their share has grown from four to 22%. Terrestrial broadcasting remains the dominant platform. It is used by 55% of households, which is three percentage points less. These are the findings of continuous research that is part of measuring by ATO-Nielsen Admosphere. The data was presented at the Digimedia conference on Wednesday.
All major mobile operators offer IPTV and the share of this platform has exceeded both cable and satellite TV. Viewing via satellites or cable networks has decreased by six percentage points since 2016. The share of satellites declined to 21% while cable networks fell from 20% to 14%.
The share of Czech households having their TV connected to the internet has grown to 44% in this second quarter. The percentage more than doubled over the last five years, said Tomáš Hynčica from Nielsen Admosphere at the conference. The data also comes from the continuous research by ATO-Nielsen Admosphere. He added that one fifth of the Czech online population met HbbTV (22% in the second quarter of 2021).
According to Tereza Šimečková from Nielsen Admosphere, TV viewing has grown by three minutes to four hours and two minutes. There was a great leap between 2019 and 2020 due to the coronavirus pandemic. At that time, viewing rose by 17 minutes per day. 92% of households have at least one TV set. Their number has fallen by four percentage points over the last ten years as people start using PCs, tablets or mobile phones to receive a TV signal.
Transition to the new terrestrial digital broadcasting standard DVB-T2 was completed last year. Vít Vážan, CEO of České Radiokomunikace, said that the transition to DVB-T2 caused difficulties with receiving a signal within extensive single-frequency networks, for example when the weather worsens. The Czech Telecommunication Office (ČTÚ) established a workgroup to address the situation.
Source: mediaguru.cz
