The launch of a new brand of Joya cereal bar supports the "world's most boring advice" campaign.
A new brand of Joya cereal bar, backed by Úsovsko Food, is coming to the Czech market. It launches four variants: apple & cinnamon, chocolate & coconut, apricot or raspberry. Its launch has been supported by an advertising campaign since 20 May, under the agency Zaraguza.
The brand is all about joy that "pulls you out of any boredom you find yourself in during the day". The campaign, which is running on TV, outdoor and social media including TikTok, is set "in the middle of the world's most boring meeting", where the protagonist is transported to a place where she feels happy thanks to the Joya bar.
"We believe that Joya's unconventional spot and distinctive design will make it stand out among other bars and make customers happy to reach for it." adds brand manager of the Joya brand Slavomír Svoboda.
Video: Joya: Do you want to be somewhere else? (Tennis)
Video: Joya: Do you want to be somewhere else? (Party)
The Zaraguza agency is behind the branding, from name to design to communication. The production was handled by Creative Embassy, with Luboš Vacke directing.
Source: mediaguru.cz
