The Prima TV group will launch another new thematic channel. It introduced Prima Show at a press conference on Wednesday.
Prima will launch its new thematic channel called Prima Show. It will focus on entertainment and reality show formats. It will run as part of the nationwide terrestrial multiplex DVB-T2 and the offering of operators (IPTV, satellite, cable). It will start on Monday, 25 October 2021 in the afternoon.
According to Prima’s CEO, Marek Singer, the channel focuses namely on younger women aged 15-45. “A free-to-air TV channel with a dominant focus on reality shows was missing in the Czech market. The new channel aims at addressing young viewers, predominantly women. The genre of reality shows is very attractive to them,” explained Singer.
It will be the second “female-focused” thematic channel of the Prima group. The existing Prima Love is intended for older audiences than the new channel Prima Show.
Prima will both purchase and create its own content for the new channel. Acquisition formats will include Beauty and the Geek, Temptation Island, Wife Swap USA, 100% Hotter, Body Fixers or Sun, Sex and Suspicious Parents.
Prima’s own production will have its space on the channel. Prima is going to offer two to three original programmes from Monday to Friday. They include a localised version of Shopping Queen bringing shopping inspiration and a competition for women. It will be broadcast from Monday to Friday. On Friday, the finalist will be selected. The juryman of the competition is Filip Vaněk. The new channel will also bring the second season of the reality show featuring influencers Like House 2. The first season was broadcast on TV Prima this spring as part of the afternoon schedule. The reality show Farmer Wants a Wife will also be on the menu.
Source: mediaguru.cz
