“We are very happy that our production is still popular with our viewers. The most popular shows include the TV series Slunečná together with new episodes of Polda and a new series Einstein – Případy nesnesitelného génia. All of the three TV series have attracted over a million of viewers,“
says Marek Singer, CEO of Prima Group, and adds that Prima TV has prepared a busy schedule for the ‘star autumn’ after the summer holidays.
The audience share of the main Prima channel in the prime time in May was 15.93% in the 15+ target group, all day share for the same target group was 13.41%. In addition to TV series, viewers liked watching the show Máme rádi Česko with the record episode being watched by 868,000 viewers on 7 May (share of 21.52 %, TG 15+). The iPrima website was visited by 5,139,108 real users in May and ranks among the top 4 domains on the Czech internet. Prima’s Facebook profile has 183,698 followers and its posts achieve above 10 million organic impressions per month. Prima’s Instagram account has 83,540 followers and achieves over 4.5 million organic impressions per month.
As a birthday gift, Prima is going to premiere the fairytale called Zakleté pírko directed by Zdeněk Troška on TV on Sunday at 8.15 pm. Earlier, it gave its viewers a new channel Prima STAR that was launched on Monday, 14 June. The channel offers to its viewers the best from its 28-year history, including popular TV series such as Rodinná pouta, shows including Carusošou or Nikdo není dokonalý as well as the reality shows Křižovatky života or Ženy na cestách.
Prima’s main channel is a digitally distributed full-format programme intended for all viewers who like original Czech production, want to have fun with TV and enjoy the best entertainment for the entire family. The broadcast schedule includes news, journalism, films, original and foreign series, documents, TV shows and shows for children. Prima’s history dates back to 1993 when it was the first commercial station that started broadcasting in Prague and Central Bohemia under the name of FTV Premiéra. In its first years, Prima TV’s own production concentrated on talk shows and news formats, such as Talkshow Mirky Všetečkové, Rychlá kola, Vaříme s…, Svět 1995 or S. O. S. In 1997, its target group changed to the whole family and Prima’s own production intensified. There was a higher number of popular shows, such as Prima jízda, Nikdo není dokonalý, Carusošou and Svět 2000. In 2004, Prima addressed its viewers with its first series Rodinná pouta, followed by Velmi křehké vztahy in 2007. Years 2005 and 2006 were distinguished by a number of reality shows, including VyVolení (Való Világ), Chůva v akci (Nanny 911), Bar (Baren) or Trosečník (Survivor).
In 2008, Prima offered its viewers the first Czech soap opera Ošklivka Katka (Yo soy Betty, la fea – Ugly Betty). 2009 brought lifestyle shows, such as Nahá jsi krásná (How to Look Good Naked), Souboj v těžké váze, Ano, šéfe! (inspired by Ramsay’s Kitchen Nightmares). In 2010, Prima launched the show Prostřeno! (Come Dine With Me) and its new series Cesty domů; in cooperation with TV JOJ, it produced the talent show Česko Slovensko má talent (Czechia Slovakia’s Got Talent). In 2012, Prima showed the series Obchoďák. In 2014, Prima started broadcasting two successful TV series – Vinaři and Svatby v Benátkách. Together with the change of the strategic target group to adults aged 15–69, there was a significant boom of original shows – series, cooking shows (formats with Zdeněk Pohlreich, Karolína, domácí kuchařka) and DIY shows (Vychytávky Ládi Hrušky, RECEPTÁŘ PRIMA NÁPADŮ). In recent years, Prima has shot a number of iconic TV series, such as Přístav (2015), Ohnivý kuře (2016), V.I.P. vraždy (2016), Polda (2016), Kapitán Exner (2017), TEMNÝ KRAJ (2017) and Modrý kód (spring 2017). In 2019, new shows included the series Černé vdovy (Mustat Lesket – Black Widows), the mini-series Linka and the DIY show Libovky Pepy Libického. At the beginning of 2020, the TV series Slunečná launched and became a viewer phenomenon being watched regularly by 1.2 million viewers. In the autumn, the new series Sestřičky was broadcast as a loose sequel building on the stories of characters from Modrý kód. This year, viewers enjoyed the series Einstein – Případy nesnesitelného génia starring Vojtěch Kotek.
Since the end of 2019, Prima has been seated in the renovated premises of VINICE in Prague-Strašnice having an area of 12,500 m2 on six floors. The newsroom of CNN Prima NEWS has an area of about 300 m2 and ranks among the most modern in Europe. Prima’s other achievements include several prizes and nominations for the PROMAX/BDA Europe prize and the award of Czech Superbrands granted to Prima by the Brand Council in 2014, 2017, 2018, 2019, 2020 and 2021. In 2016, the award was granted to the thematic channel Prima COOL.
Since its origination, Prima has supported charity projects both financially and through media space, cooperation with famous faces or volunteering of its staff and business partners. In the last five years, Prima provided media space and funds in the amount exceeding CZK 0.5 billion. It has developed long-term cooperation with the Czech Committee for UNICEF, the Czech Red Cross, SOS dětské vesničky, Kapka naděje Endowment Fund and Kolečko Endowment Fund. It participated in the launch of Tereza Maxová Foundation’s project “Teribear hýbe Prahou or Prima den s medvědem Nadace Terezy Maxové dětem”. Last year, Prima started cooperating with the Food Bank.
Given the extraordinary situation caused by covid-19, the Prima group joined a number of campaigns and activities last year. In the spring, it launched an awareness campaign together with the Czech Red Cross instructing the public to follow hygienic measures. The campaign featured popular characters from the series Sestřičky Modrý kód. ÚAMK in cooperation with Prima provided its special number 1234 and a team of experienced operators for information assistance to the public in matters relating to the coronavirus. Under the CNN Prima NEWS brand in cooperation with the Czech Red Cross, the Prima group supported non-remunerated blood donation. The collection called Sestřičky sestřičkám (Nurses to nurses) was an imaginary culmination of its CSR activities in 2020. As part of this collection, Prima raised more than CZK 3 million with the help of its partners and the public. This initiative also fostered awareness of a long-term problem – lack of nurses.
This year, Prima does not stop helping. In cooperation with the above-mentioned series Sestřičky Modrý kód and the leading Czech producer of hospital beds, LINET, Prima will donate fifteen hospital beds worth CZK 2 million to Thomayer University Hospital in Prague. The cooperation is accompanied by an awareness campaign with the faces of the TV series.
As part of the Prima SVĚT community programme, Prima has completed six community projects since 2018 in which it invested both funds and media support. It also provided volunteers including its staff, associates and business partners. The latest projects of the Prima SVĚT programme include Bedřich Smetana Avenue in Obříství and the Prima ZOOM entertaining natural trail in Zahrádky near Česká Lípa. It has also built a playground (Primáčkovo dětské hřiště) in Řevnice, the Prima ZOOM entertaining natural trail in Skalka – the baroque centre in Mníšek pod Brdy, and children’s playrooms in the Department of Burns Medicine of University Hospital Královské Vinohrady and in the Department of Paediatric Surgery and Traumatology of Thomayer Hospital. Another project will be a children’s playroom in the University Hospital in Ostrava.
Source: ATO – Nielsen Admosphere, live + TS0-3 TV, series average from the beginning to 31 May 2021, as of 14 June 2021, NetMonitor – SPIR – Gemius, May 2021
Source: iprima.cz
