The time spent with TV screens on Christmas Eve is growing up to more than six hours a day.
8.7 million Czechs switch on their TV at least once during the Christmas holidays. On average, they spend watching TV over 5.5 hours a day. “This year will most likely be no exception and the Christmas holidays will again be the days with the highest rating in the year,” assumes Pavel Müller, Head of Research & Marketing in Atmedia, the agency representing 28 thematic TV stations in the Czech market.
TV is watched the most on Christmas Eve. For example, 8.2 million viewers switched on TV on 24 December last year. They spent nearly 6.5 hours watching TV shows. In the last ten years, the rating on Christmas Eve was always the highest in the year. The only exception was 2013 when the first place was taken by New Year’s Eve. However, Christmas Eve was right behind it.
The high TV rating during Christmas holidays translates to the list of the most watched shows of the year. “The fairy tales aired on Christmas Eve are regularly among the shows with the top rating,” describes Pavel Müller, adding that the top ten also includes other fairy tales and shows broadcast during Christmas holidays or shortly before or after them. For example last year, 9 out of 10 most watched shows were aired from 23 to 31 December. “Last year was a record year from this point of view. In previous years, fairy tales aired during Christmas took from three to five positions in the top ten most watched shows of the year.”
While in the Czech Republic, Christmas fairy tales, and Christmas holidays in general, rank among those with the highest rating in the entire year, in the neighbouring countries the situation is different. The top rating is achieved by shows of various genres run throughout the year. For example, in Austria and Germany, none of the shows aired during the Christmas holidays was among the top ten most watched shows last year. The highest rating was reported by the news shows, films, series or reality shows run in various months of the year.
Poland and Slovakia are more similar to the Czech Republic in this respect. In Poland, Home Alone broadcast on Christmas Eve and the show aired on New Year’s Eve took a position in the top ten most watched shows. The most popular show with Slovak viewers is the Christmas fairy tale Tři oříšky pro Popelku, which is constantly the most watched or the second most watched show of the year.
Source: www.mediaguru.cz
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