Wolt, the Finnish online courier service for the delivery of food and retail goods, has been operating on the Czech market since 2018. Now, it launches a new campaign entitled The Joy of Food Delivered. For the first time, the brand will communicate on TV.
The campaign primarily focuses on the delivery of food from restaurants with the service being available in twelve cities. The goal is to build maximum awareness across target groups so that customers select the service when making an order via the app.
The creative idea of the concept is working with the moment of delivery in a paper bag. When couriers appear in the doorway, they experience moments of real friendship with the client. It is a metaphor for joy from satisfying hunger with good food.
“The biggest challenge was to find a way to be different, even though the service itself differs from competitors more in the amount of little things that make up the overall experience. A customer naturally understands the difference after making several orders but what about those who have not tried Wolt yet? Finally, the strategy that made most sense to us was influencing people through friendly emotions and trying to use creative to capture the pleasant feeling one gets when the food arrives. This was the message to be communicated. It is a moment everyone actually knows but cannot put it into words,”
describes Michal Pivarči, Associate Creative Director of Triad, which is the author of the concept.
“Our intention was for viewers to immediately find their way around the spot and be able to fully enjoy the clear story leading to the tasty moment in the end. Production used a straightforward approach and proposed to us to shoot the dream parts of the spot in the studio using large-format photo backgrounds. It managed to deliver fresh, light visuality without the need to shoot on many locations,” adds Art Director of Triad, Mišo Dvorský.
The campaign will be launched at the beginning of April on TV, OOH and online. It is produced by WeAre production and directed by Luboš Rezler. OMD took care of the media coverage.
Source: mediaguru.cz
