Kategorie: ARCHIVE

Mega-media mergers, sports on streaming, the measurement faceoff and buzzy, new ad-supported subscriptions. The digital entertainment world has been a flurry of ever-innovating change as more platforms enter the competitive streaming market—perhaps even brands themselves. Ad Age will host a state of the streaming industry to reflect the trends and future of the branch.

VIA has asked Amplified Intelligence, world authority on attention research, to investigate advertising on video in Belgium. The first phase of this study, with a focus on BVOD versus YouTube on mobile is now available.

The annual industry summit is aimed at platform operators, broadcasters as well as advertisers and technology organisations. This year's tenth anniversary edition will be held in Prague at the National House in Vinohrady.

Brandweek Europe Over the next few days, brand leaders from the world’s top brands will take to the virtual stage for interactive discussions focused on solutions for building a promising, innovative future in the marketing and advertising industry and lead masterclasses on topics key to personal and professional growth.

Forum Media offers three conferences in one - educate, inspire and discuss on the Forum Media Stage, Effie Stage and PR Summit. Meet the icons of the advertising world, those who shape the creative and strategic industries and set trends.

The influence of social media is growing significantly. Young people consume news and media content largely through them. What does this mean for the future of media and content creators? How are media houses themselves responding to this? This will be one of the main topics of the 17th annual Czech internet forum conference.

Consumer sentiment in Germany remains tense. What are the forecasts for the coming months and for many advertisers the all-important pre-Christmas period? What recommendations for action can be derived from this for brand communication? And in general: what might this look like in practice? The online webinar from the German Screenforce will give you a hint.

This year conference topic is: "Czech in: first class marketing" - what are we good at in the Czech Republic and how we can sell it.

Join Adweek at Publishing Week, Oct. 18–19, to hear publishing leaders, media companies and big-name brands share their perspectives on how to leverage alternative identifiers, capitalize on the audio evolution and prepare for life after the cookie.

This conference has been the most important meeting of experts and professionals in the field of broadcasting, satellite and mobile communications in the Czech Republic for several decades. This year, it is the 31st edition, when 22 lectures by specialists from the academic, private and public spheres await those involved in wireless transmission and signal propagation.

Days of Media in Munchen opens their door. Over the three days, you can expect a conference program on at least four parallel stages with about 400 speakers. In addition, there will be a special on Web3, the Metaverse and media in the NFT economy in 2022. TV broadcasters, audio experts and technology providers will be presenting at the Expo.

At the TV & Video Insider Summit, video buyers and planners help us sort through the complexities. How are they building out and adapting their media strategies to fit this multiscreen landscape? How are they mapping consumer touchpoints? Which video formats are driving the best ROI and, given data restrictions, what are they doing from an audience targeting perspective?

FAST channels, streaming giants, linear TV… Somewhere in the middle of this diverse media landscape, many providers continue to operate their media libraries to offer their users an attractive VOD offering. But can the media libraries of private and public broadcasters continue to hold their own against the big streaming platforms in the future? Is… Continue reading TASTING TALKS: THE FUTURE OF MEDIA LIBRARIES (VOD)

Join WARC’s Imaad Ahmed, Head of WARC Advisory, EMEA on 11 October at 10:00 - 11:00 BST for a virtual session as part of EffWorks 2022, as we explore - through evidence, shifts and case studies - how should marketers adapt for a world coming out of a global pandemic, experiencing the impacts of war and cost of living crisis.

As television continues to evolve, platforms and networks are adapting through innovation with new offerings for current and future consumers. Convergent strategies that include both linear and CTV/OTT are giving brands the opportunity to increase audience reach and overall performance goals. By 2025, the combined U.S. ad spend on linear and CTV platforms will exceed… Continue reading ADWEEK: CONVERGENT TV

Almost overnight, connected TV evolved again. Several streaming services have merged and consolidated, all of the major services have expanded their libraries with must-see-(C)TV, and everyone’s embracing ads—even Netflix. Now every streaming service is ready to be a fully measurable, targetable ad platform for brands. Next year is poised to usher in a new era… Continue reading CTV’S NEXT EVOLUTION: WHY 2023 IS THE BIGGEST YEAR YET FOR BRANDS TUESDAY, OCT. 11, 2022 AT 1:00 P.M. EDT

The era of Uncertainty: the macro-economic outlook, what’s coming next?, an Ebiquity webinar with Ian Whittaker Description Inflation, war, market volatility, and supply chain issues are just a few of the forces disrupting the media and world. As we move into the second part of the year, many brands are starting their strategy and planning… Continue reading THE ERA OF UNCERTAINTY: THE MACRO-ECONOMIC OUTLOOK, WHAT’S COMING NEXT?, AN EBIQUITY WEBINAR WITH IAN WHITTAKER

The Festival of Marketing is returning in October with a new name that aligns it more closely with Marketing Week, and a fresh commitment to help increase marketing’s impact and influence. Marketing Week’s Festival of Marketing will take place in-person on 6 October, at a brand new, soon-to-be-announced Central London location. Combining the editorial rigour… Continue reading MARKETING´S WEEK FESTIVAL OF MARKETING